Following the world media launch in Italy, the MINI team are now in Lisbon, Portugal, introducing the MINI to those who are given the task of selling the car to the public.After the amazing countryside around the Umbrian region of Italy, the MINI team have again chosen a place boasting breathtaking scenery to show the MINI to the dealers. Beginning at the impressive Vasco de Gama Tower, originally constructed for Expo ‘98 in downtown Lisbon, the dealers then set off into the hills, taking in stops to meet the ‘MINI Makers’ and learn more about what the car has to offer, and how it came to be.

As well as offering the dealers a fantastic opportunity, this event should help put an end to the ‘dealership apathy’ that some of our visitors have been experiencing. We are certain that the dealers will realise what a gem they have on their hands, and even if driven by the sales potential alone we are confident we will see a distinct upturn in positive promotion of the MINI at dealerships around the world.