Site Features Latest Technology and a Chance To Win a Trip to Venice

.With excitement mounting for the upcoming May 30th release of the new Italian Job movie, MINI USA has launched a special Italian Job microsite on www.miniitalianjob.com.

The site will give MINI fans and film buffs the chance to explore the Italian Job movie in detail and learn more about the cars that starred in it as they race through (and below!) the streets of LA. Users also get the chance to apply to win a trip for 2 to Venice, the location of the movie’s opening scenes.

Pause and manipulate video footage The website is fun to use and is very interactive. Technologically advanced, it uses the new Flash MX to seamlessly integrate video footage online. This means that users can view the Italian Job movie trailer easily and, even more impressively, they can manipulate footage of a climatic MINI chase scene, pausingthe cars in mid-air to learn about special modifications made during shooting and details on the product attributes that make MINI the ideal getaway car.

Zoom navigation help users discover contest clues The microsite’s intriguing design interface encourages visitors to explore an interactive map of Los Angeles, using an innovative “zoom” navigation that lets them drill down from a bird’s eye view to a “man on the street” vantage point. Visual cues — from a passing blimp to zooming cars
– aid you in discovering the key content areas.

In addition to innovative visuals, the site uses sound to create a complete user experience, from the rumble of the LA subway, to the lapping waves of a Venice gondola. More
than simply providing ambiance, audio cues further assist visitors in discovering the site’s hidden tidbits — including a host of facts about MINI, the movie, and motoring — all
of which are critical to submitting a successful entry to MINI’s “Win a Trip to Venice” contest.

MINI fans will enjoy learning more about their favorite car’s role in the film through the many hidden content areas and by watching a ‘behind the scenes’ video. Movie fans will also get to see rare tidbits about the making of the film.