MINI - A Brand Apart from Other Car Manufacturers
Brandchannel readers vote MINI 6th in global brand impact survey
MINI, your favourite car and mine, has once again proven it’s brand image is as powerful as it’s ability to continue to fill order books!
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After finishing third in the same survey last year, MINI was voted into 6th place, above brands such as Coca-Cola, but below some new entries to the top ten such as Virgin and Al Jazeera.
I remember once BMW members would shy away from the prospect of having “created an icon”, well, this shows that like it or not (and I’m sure they do really), they’re at least well on their way to doing just that.
Information/link: www.brandchannel.com
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