MINI Design, BMW Group Awarded by Red Dot
The BMW Group claimed the honour of “Design Team of the Year” at the 2007 Red Dot Design Awards, with the new, second generation MINI scooping one of eight awards the group managed to achieve for wide ranging designs from a child’s bicycle, to a coffee maker, to a MINI!
The award winning designs are all featured on the Red Dot website, and are as follows: Ecopod E1 compact recycler, Talea Touch automatic coffee centre, BMW Cruise Bike Junior bicycle for kids, BMW F 800 S motorcycle, BMW G 650 Xcountry motorcycle, BMW HP2 Megamoto motorcycle, BMW 3 Series Coupé and last, but cleary not least The new MINI.
An interesting comment in the press release comes from Chris Bangle, head of BMW Design, who makes a statement about the fluidity of movement between all design teams such as those for BMW, M, Rolls Royce, MINI and Motorcycles, and how this sharing of pooled talent improves understanding between the separate design teams, but also re-enforces the individuality of each family member.


