Automotive News (subscription required) have an interesting article on the “Job Swap” at BMW North America, that lead Jack Pitney leaving MINI to become vice president of marketing for BMW, and Jim McDowell taking over as VP and head of Mini USA.

The article comments on how both have brought fresh ideas, and faced new challenges in their respective roles.  With both Pitney and McDowell being charged with finding new advertising agencies after effectively being dropped by their existing marketing partners.  Eventually, as we know, MINI sided with Butler, Shine, Stern & Partners to handle their account. Plus, of course, there’s been the none too small matter of arranging the impressive “MINI Takes the States” event.

More at Automotive News.