Apparently MINI are planning even more off the wall marketing for the MINI Clubman, “The Other MINI”.  MINI marketeers in the UK have come up with The Other View, a website that will show alternative interpretations of day-to-day happenings (or something along those lines anyway).  The first showing is due for tomorrow (28th September) at 4pm BST (UK time).

Apparently screenings will not be regular, and will be shown in “real time”.  So if you’re late to the show, you’ll only catch part of it, or miss it completely.  But of course, at 4pm on a Friday afternoon you’ll be far too busy at work for this kind of shenanigans anyway, right?

To make sure you don’t miss it, there’s even a countdown timer in flash:

The website is here: The Other View