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MINI UK taking workers to lunch

MINI UK are inviting people in London to learn a new skill during their lunch hours. “The Other Lunch Break” (see what they’ve done there) campaign, which has been created by experiential agency Momentum and starts tomorrow, runs twice a week for five weeks in London.MINI says it wants to resurrect the lunchtime tradition of getting out of the office, citing a survey from YouGov that claims one in five UK workers no longer takes a lunch break.

Advertising manager Ysabel Vazquez said:

Mini is all about making even the most boring journey a little bit more enjoyable. The Other Lunch Break is designed to extend that idea into the seldom-taken daily ritual – the much-needed lunch break.

The first event is called “Think You Can Beat A Lie Detector?” and sees the UK’s only husband-and-wife polygraph testers challenge people to beat a lie-detector test. Other events include “Spy School”, “Meet the Parents… The Rehearsals” and “Bruce Lee for Beginners”.


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