1st April 2008 the new MINI Cherished website will go live, improved and upgraded to help would be used MINI purchasers in their quest for the ideal ride.

According to a MINI press release, sales of used MINIs via the official MINI Cherished scheme have rocketed recently, and the revamped website is part of their response to ever increasing demand for used MINIs.

The stats speak for themselves, in February 2007 there were 518,018 searches for Cherished MINIs, February 2008 saw an increase of over 90% to 992,269 searches. Sales are also up over 25%, January 2007 saw 2178 Cherished MINIs leave dealer forecourts, and the same month in 2008 saw 2580 used MINIs purchased.

Thanks to the manufacturer-backed scheme, with every Cherished MINI coming with the following range of benefits:

• Minimum 12 months MINI Warranty
• Minimum 12 months MINI Emergency Service Cover across the UK and Continental Europe
• Minimum 12 month MOT and MOT Cover
• Full Service History
• Independent vehicle history and mileage checks
• Finance and Insurance available through MINI Financial Services

The MINI Cherished website address is www.minicherished.co.uk