My dad called me last night, and told me that he read that because of the unexpected popularity of the MINI, BMW will reach break-even on it much sooner than they expected. Part of the speed in reaching break-even is that more people are ordering high-margin options (like the Cooper S, and Sport Pkg, etc).
So variants like a convertible, SUV, Pickup, etc. are being actively considered.
Chip H.
ex-MINI Cooper S owner  and all around good-guy |