I have personally imported several new cars from Europe.
It is still possible to save a great deal on certain models - unfortunately the mini is not one.
The V5 does not show 'personal import' it states standard information (EEC law does not allow discrimination on reg documents.) Also when you come to sell your import privately for every one buyer that is 'paranoid' there are three who are not and you only need one of them to buy your car. The only 'people' who get 'paranoid' are the dealers who want to discourage as many of us as possible to go the personal import route. Last year there were over 40,000 personal imports from the EEC to the UK.