I hate it when I have to agree with Ian but......
If you advertise it, stress less the
JCW name and more that it's a HUGE & MASSIVE performance package. Also stress mileage.
This, of course, comes from someone who still has 2 MINIs although I am not trying very hard to sell the legendary SCAR-GO. Ian's #2 looked awfuuly nice yesterday at MoP. Ian musta had the day off...had to buy Hrach's coffee break all by myself.