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LMB · Aug 13th, 2006, 02:40 PM

Quote: Originally Posted by AidenL (original)

Dealers are in the business of selling, rather than promoting primarily.

That is it exactly. Promoting is the job of the Mini Press office and the best way to get people talking about the car is first to get it in the national press. As Paul said, just by him alone getting access to the test mule, 20,000 others got access to all the info. It makes business sense.

Aug 13th, 2006, 02:40 PM	#5
LMB Toon Toon.. <div><a href= Join Date: Aug 2001 Location: Up North Local Time: 12:34 PM Posts: 23,745 Offline	Quote: Originally Posted by AidenL (original) Dealers are in the business of selling, rather than promoting primarily. That is it exactly. Promoting is the job of the Mini Press office and the best way to get people talking about the car is first to get it in the national press. As Paul said, just by him alone getting access to the test mule, 20,000 others got access to all the info. It makes business sense. Global Moderator