All of the colors on the U.S. site seem off from the samples and from the production model photos that have been posted here and on other sites. It's difficult to see that there is a difference between the two reds from the site, even though there obviously is.
If people in the U.S. begin ordering their cars early next month based upon what they see on the website, they may be surprised when they actually take delivery.
I sent in a message asking about the bad coloring. It will be interesting to see how they respond. If they do.