Quote: Originally Posted by snek (original)
Then the insurance company - not the dealership - should get the credit for buying a car for someone who happens to win. And if nobody wins, there is no need to advertise New Country as the dealership which did not provide a car...
Hmmm, not sure I understand what your beef is here, this is standard procedure, there's nothing exceptional about this. Every time you see some guy try a basketball shot from mid-court to win some big check, every time you see a "kick a fieldgoal to win $xxxxx", every time you see a "hole in one wins a new car" promo, every time McDonalds does their Monopoly game piece sweepstakes, every time you see a radio station doing a car/boat/house/whatever give-away contest, it isn't the store or the dealership or the radio station or the sports league or McDonalds or whomever else footing the payout, they just pay premiums based on the prize value and odds of payout, there are insurance companies like
this and
this behind the scenes. The radio station/car dealer/whatever do it for
PR , not because they want to give things away.
You seem particularly concerned about the issues of who gets credit and whether or not New Country gets any
PR out of this. If there were no advertising potential here, do you really think New Country would be bothering? Of course they want
PR . And if there were no opportunity for New Country to get
PR , then this wouldn't be happening at all and $1500 wouldn't go to charity and no one would have a shot at winning a car. The specialty contest / promotion insurance companies neither want nor need
PR with the general public, they have nothing to sell us and want nothing from us, they don't go out and seek opportunities to give stuff away and gain
PR , they provide a service for others who do. If it weren't for New Country, no one would have a chance to win a car, they are making this possible, even if their financial stake in it isn't as deep as you'd like (if they really were willing to give away something worth $20000 out of their own pocket, why would they give away the $20000 in order to raise just $1500 for charity, wouldn't it make way more sense for them to just give the $20000 directly to charity?). Hey, someone might win a car, and even if they don't , it's going to raise money for a good cause. So I don't really see any reason to badmouth them here. All of this (including my own post) is "mountain out of a molehill" stuff, I think...
-Ricardo
