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Joogle · Sep 30th, 2007, 01:25 PM

Quote: Originally Posted by Paul Mullett (original)

If that were true, they probably wouldn't sell any MINIs at all.

Seriously, on what logical basis do the majority of MINI buyers chose a MINI. Is it more practical, more functional, better value than most (if any) other choices. I don't think so. But people buy it for different reasons.

Good point, but I was trying tor refer to it in the 3rd door issue sense (And probably not very well ) - is the third door really a selling point? is it the sort of thing that you will be bragging about down the pub to your mates? As a style item does it work?

Quote: Originally Posted by Paul Mullett (original)

I think that would be a case of "see above". This isn't for people who want an estate, it's for people who want a MINI, but for whatever reasons have previously been able to justify it to themselves, or maybe their partners. The Clubman really, as much as anything, is an "excuse" to buy a MINI for those who couldn't quite bring themselves to do it with the hatch.

Yes this is a more practical alternative to the standard hatch - but in a design sense have they got it right? Will it have the right level of appeal? Have MINI made the right choice in going for such a controversial design? can it tip the sales figures in the right direction?

Sep 30th, 2007, 01:25 PM	#30
Joogle MINI2 Master Join Date: May 2006 Location: Midlands Local Time: 08:03 PM Posts: 873 Offline	Quote: Originally Posted by Paul Mullett (original) If that were true, they probably wouldn't sell any MINIs at all. Seriously, on what logical basis do the majority of MINI buyers chose a MINI. Is it more practical, more functional, better value than most (if any) other choices. I don't think so. But people buy it for different reasons. Good point, but I was trying tor refer to it in the 3rd door issue sense (And probably not very well ) - is the third door really a selling point? is it the sort of thing that you will be bragging about down the pub to your mates? As a style item does it work? Quote: Originally Posted by Paul Mullett (original) I think that would be a case of "see above". This isn't for people who want an estate, it's for people who want a MINI, but for whatever reasons have previously been able to justify it to themselves, or maybe their partners. The Clubman really, as much as anything, is an "excuse" to buy a MINI for those who couldn't quite bring themselves to do it with the hatch. Yes this is a more practical alternative to the standard hatch - but in a design sense have they got it right? Will it have the right level of appeal? Have MINI made the right choice in going for such a controversial design? can it tip the sales figures in the right direction? Its a very difficult job and the only way to get through it is we all work together as a team.....