I'm amazed they don't tout the new Fabia in the same way, it seems if manufacturer puts the option of a black or white roof on the list then they must be competing with the Mini.
If anything the new Fiat 500 will compete with the Mini, but only for a1 year tops when people realise the premium in the Mini comes from decent dealer services and the 5 year all in service package.

Plus that Fiat on 5th Gear last not was truly horrible, that red sticker spoiled the lines of the car, now when the Arbarth 500 comes onto the market it will be a different story, then again by the time that appears so will the Audi S1
I reckon the Clubman 'test' next week will be another hack and slash affair, then again if I turn the sound down it will make things a little better.
It's slowly getting to the point that youtube is a better source of information comapred to broadcast TV when it comes to cars.