If I wasn't looking into a car now and waited, I would of probably saved up for this! However, It's probably group 19/20 insurance (no good for someone at 21!) and to be honest, the costs seem to similar to what I've spec'd up with the JCW Aero Kit, Alloys etc.
I guess this is a wise move to provide a shortcut to people who want all the JCW stuff without having to spec up a Cooper S

. Good move I think from BMW!