Not sure where Superunleaded is from, so perhaps the Shell Premium he speaks of is of a higher octane rating than the 95RON in Australia.
Just to clarify my post: I have run my 2002 MCS for over a year on BP Ultimate (98RON) and just changed to Shell Premium (95RON).
Shell Premium (95RON) has made the MINI smoother and more responsive. Cold-start problem is not as evident and the yo-yo has all but gone.
Traffic-light starts used to be a real problem when running on 98RON. The car would sometimes lurch forward and then bog down. With 95RON there is no hesitation and the power can be fed in smoothly. It's certainly easier to drive, if not a bit faster.
Cheers,
Dave