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Citro · Mar 18th, 2008, 03:53 PM

Quote: Originally Posted by AprilWhine (original)

IMO, the last bit should go. In the US, it would conjure images of a slave wet nurse. I believe that isn't what you meant with the image but you have to take it in historical context.

I assume I may not know much about american history, but the message, for me, is quite simple to understand...
As it is seems it is not that way for everybody, I'll try to explain what I meant with the "campaign".

Point number one - Racism exists

Point number two - That image was taken from an United Colors Of Benetton publicity. I've just substituted the MINI logo with the Benetton one,

Point number three - The car colors combinations were not randomly chosen. I've tried to mix "black"; "white"; "yellow"; and "red skins", as they're the most common colors associated to people's skin tone.

Point number four - It is also a known fact that MINI publicity stands out for its creativity, and sometimes, for the "messages" it tries to pass out onto the public.

Point number five - I could have used the word Stop on the phrase "Let's Minimize racism", but I preferred to use MINImize, as it uses MINI in the word.

Point number six - In the "controversial" picture, all I see is a Black woman breastfeeding a white baby, plain simple, no other second or third interpretations.

However, I did make a search about that particular campaign, and this is what I've found:

"The ‘Handcuffs’ and “Breastfeeding” posters set out to develop a sense of common humanity that transcends skin colour. Not all were convinced about the wisdom of the campaign however. Some critics were concerned that the Breastfeeding poster in particular renewed the historical sense systemic abuse in the Americas in which slaves were required to breastfeed the children of white owners. Despite the criticism the Breastfeeding poster won awards in France (Cannes) and Italy."

This being stated, I guess it’s all a matter of “purity”...

P.S. – I used the Benetton image, but a similar one would do for the purpose.

Mar 18th, 2008, 03:53 PM	#8
Citro MINI2 Newbie Join Date: Apr 2006 Local Time: 02:13 PM Posts: 19 Offline	Quote: Originally Posted by AprilWhine (original) IMO, the last bit should go. In the US, it would conjure images of a slave wet nurse. I believe that isn't what you meant with the image but you have to take it in historical context. I assume I may not know much about american history, but the message, for me, is quite simple to understand... As it is seems it is not that way for everybody, I'll try to explain what I meant with the "campaign". Point number one - Racism exists Point number two - That image was taken from an United Colors Of Benetton publicity. I've just substituted the MINI logo with the Benetton one, Point number three - The car colors combinations were not randomly chosen. I've tried to mix "black"; "white"; "yellow"; and "red skins", as they're the most common colors associated to people's skin tone. Point number four - It is also a known fact that MINI publicity stands out for its creativity, and sometimes, for the "messages" it tries to pass out onto the public. Point number five - I could have used the word Stop on the phrase "Let's Minimize racism", but I preferred to use MINImize, as it uses MINI in the word. Point number six - In the "controversial" picture, all I see is a Black woman breastfeeding a white baby, plain simple, no other second or third interpretations. However, I did make a search about that particular campaign, and this is what I've found: "The ‘Handcuffs’ and “Breastfeeding” posters set out to develop a sense of common humanity that transcends skin colour. Not all were convinced about the wisdom of the campaign however. Some critics were concerned that the Breastfeeding poster in particular renewed the historical sense systemic abuse in the Americas in which slaves were required to breastfeed the children of white owners. Despite the criticism the Breastfeeding poster won awards in France (Cannes) and Italy." This being stated, I guess it’s all a matter of “purity”... P.S. – I used the Benetton image, but a similar one would do for the purpose.