Hear, hear.
Volkswagen has recently introduced ESP across the Golf range and even Hyundai is running a promotion, albeit limited until 30 June IIRC, that has all their cars included with free ESP.
The DSC on my 2004 Cooper S is great, although, as we all know the traction control component is generally too intrusive and quite cumbersome. My experience in a MINI Clubman Cooper S showed that MINI has vastly improved the traction control on their latest DSC set up. In all aspects the new DSC was a marked improvement over the previous iteration.
To be brutally frank, anyone who doesn't cough up the sub $800 asking price for DSC when speccing a new MINI is kidding themselves. Hopefully it won't be long until MINI saves everyone the bother.
