| But name a car that isn't available with steering wheel stereo controls; if you can I bet it's one bought only by people who would be unlikely to buy an aftermarket stereo.
Name a player in the aftermarket audio business who doesn't offer an integration solution on at least the upper part of their range; if you can I bet they are somewhere beneath Amstrad in terms of quality kit.
What I mean is that if Parrot want to get into this market - which they clearly do - then they will have to address this issue. They are already battling against their company profile. By that I mean that they have a good name in Bluetooth phone integration, but they aren't known as a manufacturer of audiophile kit (to the extent that I admit I'm surprised if the unit really does sound good).
They have come to the party with a feature-rich first product that even has at least one good innovative idea and they will sell some on the wow factor, but they will have to consolidate that with a next gen product that isn't missing a common feature of their competitors to stand a chance in the longer term - the other players in the market will rip off Parrot's innovation if it sells product so the gap will be closed from the other side.
Last thing is that they already (apparently from an earlier post) license their Bluetooth technology to someone else, so they could presumably negotiate a reciprocal agreement to use that company's MFSW integration solution.
Bottom line is if this stereo sells there will be a next gen version or model(s) above that does the stuff it's missing like MFSW, one with combined nav etc. etc.
Fen GTT230+ in DS | 
