Regarding Sytners in Nottingham - maybe it depends on the salesperson and the day you pop in?
I went for a 1/2 hour drive and at no point did the salesman try the hard sell....
(he probably knew he didn't have to try though
)
Mind you - since I signed on the dotted line I've had no contact with the dealers - I'm just hoping they're as nice to me when I go in with the changes to my original spec!