MINI2 - MINI Forum - View Single Post - Has the Mini-brand been a financial success for BMW??

miniman marshall · May 11th, 2004, 04:50 AM

I was able to find this:

"About 36,000 Mini Coopers sold in the USA last year — almost double what the company had projected, says Jack Pitney, vice president at Mini USA.

and

Sales of 176,000 cars last year were up 22.4% from 2002, and the Mini factory in Oxford, England, is running full tilt. Although BMW doesn't break out the Mini's earnings, Deutsche Bank estimates that the unit produced a pretax profit of $61.5 million last year, on revenues of $3.4 billion.

http://www.businessweek.com/magazine...7075_mz054.htm

there you go, cheers

May 11th, 2004, 04:50 AM	#20
miniman marshall MINI2 Regular Join Date: Mar 2004 Location: Calgary, AB Local Time: 10:06 AM Posts: 212 Offline	I was able to find this: "About 36,000 Mini Coopers sold in the USA last year — almost double what the company had projected, says Jack Pitney, vice president at Mini USA. and Sales of 176,000 cars last year were up 22.4% from 2002, and the Mini factory in Oxford, England, is running full tilt. Although BMW doesn't break out the Mini's earnings, Deutsche Bank estimates that the unit produced a pretax profit of $61.5 million last year, on revenues of $3.4 billion. http://www.businessweek.com/magazine...7075_mz054.htm there you go, cheers Last edited by miniman marshall : May 11th, 2004 at 05:01 AM.