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d. hale · Feb 10th, 2001, 09:57 PM

Quote:

On 28-01-2001 13:49:44 Paul_Mullett wrote:
I think it will take a lot to make the new MINI work as BMW intend, i.e as a up market cool "toy" car.

It will be interesting to see how their marketing strategies pan out leading up to, and then followning the cars release in different places.

B)

The dot-com collapse isn't helping them. Where there used to be a whole class of well-educated, creative aesthetes running around with IPO cash, now there are a lot of worried people thinking about how to cut back.

It's really hard to say how well the MINI will do over here. There *is* a trend towards smaller cars (the new Suzuki campaign reflects this) so the car may appear at the right time. My sense is that as long as BMW isn't trying to take over the world, they'll sell as many as they like.

It's worth noting that people pay $20k+ for a new GTI, or 6-cyl Jetta, which is right in the price range of the MINI.

Feb 10th, 2001, 09:57 PM	#7
d. hale MINI2 Newbie Join Date: Feb 2001 Location: us Local Time: 10:14 PM Posts: 28 Offline	Quote: On 28-01-2001 13:49:44 Paul_Mullett wrote: I think it will take a lot to make the new MINI work as BMW intend, i.e as a up market cool "toy" car. It will be interesting to see how their marketing strategies pan out leading up to, and then followning the cars release in different places. B) The dot-com collapse isn't helping them. Where there used to be a whole class of well-educated, creative aesthetes running around with IPO cash, now there are a lot of worried people thinking about how to cut back. It's really hard to say how well the MINI will do over here. There is a trend towards smaller cars (the new Suzuki campaign reflects this) so the car may appear at the right time. My sense is that as long as BMW isn't trying to take over the world, they'll sell as many as they like. It's worth noting that people pay $20k+ for a new GTI, or 6-cyl Jetta, which is right in the price range of the MINI.