The VP of my department walked by this afternoon, and seeing
this image on my desktop, was beside himself and couldn't keep from recounting the time in '68 when he took a Mini Cooper S out for a test drive in Austin, TX. With salesman beside him, he raced and beat a hopped-up Camaro through a winding road running through a city park. "He'd catch you at about 60," I said. "Well, yeah," he replied, "but on those twisties, nothing could keep up...."
Really, his eyes were rolling around in his head with the memory of it. He's still in love.
(He also said that if the new car handles anything like the old one, he'll buy one. I believe him).
So how many of those guys are there? Not 20,000, unfortunately. I am
extremely curious to see what Crispin Porter Bogusky pitched to MINI. '60s modernism (an obvious angle) seems to me like a tough sell in a market where
Blockbuster rents the
most beautiful modern homes for their ad campaigns. I can't wait for that MINI campaign. It's gonna be like a cultural event for me.