Amazing how some larger metro areas can have 4-6 dealerships within a relatively small distance, yet there are groups of entire STATES that don't have a dealership available. What are the people between Minneapolis and Seattle going to do if they want a car (or need it serviced!!)..
BMW/Mini is going to forced to train every BMW service center on how to service the cars, or else the cars won't sell (once the new wears off, of course).. What happens if I drive to Idaho, and my car dies.. I'm 700+ miles from the nearest dealership.. I'm surely not going to have to have it towed that far!
IMHO, this is going to be the biggest thing standing in the way of large volume sales of the MINI. |