Sep 30th, 2009, 05:58 AM
Just walking past the TV and there was a dark silver MC filling the screen with the mpg noted underneath."What, a MINI Cooper ad on TV?" Then a Cross over Chevy/GMC SUV pulls in front blocking all view of the MC. The ad continues about the equal mpg blah, blah, hybrid with room etc... I think this will back fire.
Sep 30th, 2009, 05:39 PM
I donno but is it legal to mock another car in an AD? Can BMW sue them?
Sep 30th, 2009, 10:14 PM
The comparison made appears to be true. Comparative advertising is legal in the USA.
Oct 1st, 2009, 06:12 AM
That's one difference with UK and US laws, you can have a dig (as long as it's seen as "fair play") in the US, not so in the UK.