mab01uk
May 31st, 2010, 05:57 PM
Interesting editorial from this weeks Autocar magazine about a new MINI-Minor (26/5/10):
Why MINI needs to expand - up and down
"The economics of the car business are harsh. So harsh that a successful company like MINI still struggles to make a profit.
The answer according to MINI’s paymasters in Munich, is to turn the British icon into a ‘brand’. For which you can read that BMW is planning a huge expansion of the range.
This week we’ve driven the first fruits of that plan: the MINI Countryman. Traditionalists will hate this supersized Mini. The rest of us, though can appreciate a genuinely new, talented and fresh looking rival to the Golf, as well as crossovers such as the Nissan Qashqai.
That’s not all, either: this week we’ve uncovered MINI’s secret plan to return to its roots with a baby car. Known internally as the MINI Minor, a nod to the company’s Morris roots, the all-new car is due to hit the streets in 2014 and is likely to be exactly the same length as the Alec Issigonis original.
If MINI does make a Minor, that’s another brand extension we’ll be awaiting with great anticipation.”
Chas Hallett - Editor
Why MINI needs to expand - up and down
"The economics of the car business are harsh. So harsh that a successful company like MINI still struggles to make a profit.
The answer according to MINI’s paymasters in Munich, is to turn the British icon into a ‘brand’. For which you can read that BMW is planning a huge expansion of the range.
This week we’ve driven the first fruits of that plan: the MINI Countryman. Traditionalists will hate this supersized Mini. The rest of us, though can appreciate a genuinely new, talented and fresh looking rival to the Golf, as well as crossovers such as the Nissan Qashqai.
That’s not all, either: this week we’ve uncovered MINI’s secret plan to return to its roots with a baby car. Known internally as the MINI Minor, a nod to the company’s Morris roots, the all-new car is due to hit the streets in 2014 and is likely to be exactly the same length as the Alec Issigonis original.
If MINI does make a Minor, that’s another brand extension we’ll be awaiting with great anticipation.”
Chas Hallett - Editor