"From day one, MINI has made a name for itself by having fun with its advertising and marketing efforts. Many times, these include outdoor “environmental marketing” in big cities such as New York or Chicago. These are essentially outdoor marketing stunts, which have included putting a Cooper on top of a Ford Excursion, or sticking a Countryman inside a giant snow globe. To celebrate the new Coupé, MINI is putting on a different kind of “launch” — one involving a 30-foot high faux rocket with a real MINI Coupé attached, ready to orbit the imagination."

http://i555.photobucket.com/albums/jj470/mab01uk/Coupe-rocket-2.jpg

http://i555.photobucket.com/albums/jj470/mab01uk/Coupe-rocket.jpg

More:
MotoringFile Archive MINI “Launches” the Coupe in NYC (http://www.motoringfile.com/2011/10/27/mini-launches-the-coupe-in-nyc/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Motoringfile+%28MotoringFile+ %7C+MINI+News%2C+Reviews+and+Podcast%29)

Thats mad!! Am going to test one next week, not sure about the overall shape but being the owner of a countryman, maybe I have no grounds for comment, I have heard that they will launch a soft top version Coupe in March!

Well with NASA getting out of it and all the governments losing interest, they say the "space race" has gone to the private sector, so why not Mini to take us there? ;) :D

Thats awesome!