MINI2

Temptation · Mar 16th, 2007, 12:15 AM

has anyone seen the new print advertisement for the new mini?

the adventures of kiteman

OMG its the worst print advert ever, i don't know who designed it but its just terrible. i don't know who the target audience they are targeting but they won't be reaching anyone with this poor attempt.

it caught my attention like advertisement are meant to do but didn't keep it. the only reason why i read the adventures of kiteman was because i saw the mini in the corner. the story was so stupid (and not that so stupid that its funny or rememberable).

i've seen the tv adverts of the new mini in the uk and i have 2 say they were fantastic! they went with a concept and pulled it off very well.

honestly just having an advert with a picture of a mini would had been better!

Paul · Mar 16th, 2007, 12:21 AM

Adventures of Kiteman?

With no picture that makes no sense. But by the sound of it, with pictures, it makes no sense.

Paul_T · Mar 16th, 2007, 03:46 AM

I saw an Ad on the TV last night... and I thought to be honest it was a crap ad. So crap I can't even remember what it was about or looked like, just that there was a MINI ad on the TV and I remember saying to my GF after it was on how crap it was.

85NIXMIN · Mar 16th, 2007, 05:19 AM

lol...i haven't seen any ads...

Smurfn · Mar 16th, 2007, 05:40 AM

Not seen it yet, will have to try and remember it

eb/w mini · Mar 16th, 2007, 06:17 AM

That mini add on tv is guff. Some crazed dude laughing his head off. Whats that all about?
On the other hand that john west add with the dude getting the fish when the bear is about to get it is great.
Cop that bear. He showed you good.

Paul_T · Mar 16th, 2007, 06:48 AM

That's right... I didn't know the ad was for a MINI until just the end. I could just see a mini in the background.

85NIXMIN · Mar 16th, 2007, 12:15 PM

Quote: Originally Posted by eb/w mini (original)

That mini add on tv is guff. Some crazed dude laughing his head off. Whats that all about?
On the other hand that john west add with the dude getting the fish when the bear is about to get it is great.
Cop that bear. He showed you good.

Now I've seen that ad a fair few times...
I keep thinkin' how silly it is...

brett · Mar 16th, 2007, 01:15 PM

I Saw It Yesterday, It Lost Me

brett · Mar 16th, 2007, 01:17 PM

Why Don't They Just Give The Car To Clubmini People And Film Us On A Club Run
Showing The Fun We Have With The Car

Snapper>///"> · Mar 17th, 2007, 06:09 AM

looks like the ads are working... got your attention didn't they??

Michael · Mar 17th, 2007, 10:37 AM

That's our great authorities at work again. Stoopid advertising regulations. It's ludicrous.

I've not seen the ad on TV yet, but believe its the "genie" ad. LAME AS. Have a look at youtube, the other USA ads are fantastic. There's a sewer ad where two guys are driving about in an MCS in the underground tunnels, thinking they're all alone, they come to a red traffic light down there and about 20 other MINI's go racing past across the intersection. Clearly that incites people to drive irresponsibly though! There is another good ad where a couple are racing through a corn field, corn kernals are being sucked into the bonet scoop. The following scenes in the cabin show popcorn flying into the cabin from the air vents.

That "Hammer and Coop" stuff from the US though is gold. Without a doubt the greatest marketing campaign ever. The guys who created that deserve every cent they make. Fantastic stuff. I reckon that campaign could swing a Landcruiser buyer to purchasing a MINI instead. Eposide 5 is out now. 'hammerandcoop.com'

Can't wait to see a Coop copy on the road, would look amazing!

Paul · Mar 17th, 2007, 10:41 AM

The Ads are all on MINI2 in my galleries, they seem to be using them here as well as the US etc. this time. Generally speaking we had or own ads, I guess they've cut that budget too.

mikemini32 · Mar 18th, 2007, 01:58 AM

I saw the MINI kiteman ad. I thought it was funny! Where's your sense of humour? Only weird thing is I can't find anything on the website about it. Look forward to the next one.

Temptation · Mar 18th, 2007, 09:23 AM

OMG how could u find that funny. its completely pathetic. i have a sense of humour but adventures of kiteman sucks. the story was completely stupid and i don't mean funny stupid like cartoons and i can't believe i wasted my time reading it.

i know a lot of businesses uses this type of format to reach their target audience and it usually works for them but this hasn't.

there is no concept behind it so the ad isn't gonna work. also i personally believe this ad will not be reaching their target audience and its not designed for them. i'm not sure if they are trying to reach a younger audience but it won't attract them!

they totally need to redo their IMC plan as the direction they are heading is downwards.

mikemini32 · Mar 18th, 2007, 12:53 PM

Guess we just have to agree to disgaree temptation! It made me laugh but then I got no idea what an IMC plan is! Good driving!

Todd! · Mar 18th, 2007, 02:01 PM

Quote: Originally Posted by Temptation (original)

OMG how could u find that funny. its completely pathetic. i have a sense of humour but adventures of kiteman sucks. the story was completely stupid and i don't mean funny stupid like cartoons and i can't believe i wasted my time reading it.

i know a lot of businesses uses this type of format to reach their target audience and it usually works for them but this hasn't.

there is no concept behind it so the ad isn't gonna work. also i personally believe this ad will not be reaching their target audience and its not designed for them. i'm not sure if they are trying to reach a younger audience but it won't attract them!

they totally need to redo their IMC plan as the direction they are heading is downwards.

Everyone is entitled to an opinion or reaction to an advert...

You reacted to the advert, recognised what the product was and felt compelled to tell your online buddies all about it.... I guess the advert worked well for the brand then.

As for filming a clubMINI based execution, considering clubMINI currently represents <5% of the MINI owners, there has to be another way of attracting that group that are looking for something quirky and different in a car (wowee and maybe in an advertisement for a car...!?!)

I cant say I have seen this Kiteman advert, but I saw the one with the "crazy guy laughing" and I thought "Geez, I should get down for a test drive..."

For those who couldnt work it out, my understanding was that the genie made the bloke believe he was the one with the wishes and he wished to drive the MINI... hence why he was laughing hysterically from behind the wheel of the MINI.

MsAmy · Mar 18th, 2007, 10:47 PM

I'm pretty sure I saw black and white posters glued to a wall like upcoming concert posters the other day advertising the new new MINI... from the brief glimpse I got it appeared to have a circus-ish vibe to the design.

Cheers!
MsAmy.
xox

Temptation · Mar 19th, 2007, 01:00 AM

Quote: Originally Posted by Todd! (original)

Everyone is entitled to an opinion or reaction to an advert... if you find that pathetic, I find the fact you cant use simple punctuation like capital letters OMG pathetic. It must be difficult when you cant use word to type your literary masterpieces.

You reacted to the advert, recognised what the product was and felt compelled to tell your online buddies all about it.... I guess the advert worked well for the brand then.

As for filming a clubMINI based execution, considering clubMINI currently represents <5% of the MINI owners, there has to be another way of attracting that group that are looking for something quirky and different in a car (wowee and maybe in an advertisement for a car...!?!)

I cant say I have seen this Kiteman advert, but I saw the one with the "crazy guy laughing" and I thought "Geez, I should get down for a test drive..."

For those who couldnt work it out, my understanding was that the genie made the bloke believe he was the one with the wishes and he wished to drive the MINI... hence why he was laughing hysterically from behind the wheel of the MINI.

todd i fully understand that. i love ads that other people think are sad and vice versa. the only reason why i've reacted to the ad so much as i thought there would be a better standard from mini. it was only because i saw the mini in the corner that i realise it was a mini advert that i took my time reading it but any potential target market wouldn't had noticed it, hence it not being an effective ad.

btw if anyone is interested a IMC Plan is an intergrated marketing communications plan. its like a marketing plan but more in depth e.g. target audience, promotional activities, evaluation of the promotional activities etc.

Gr1zzLy · Mar 19th, 2007, 06:37 AM

Awww.. c'mon ladies.. why the hostility? lesbe frends...

Mar 16th, 2007, 12:15 AM	#1
Temptation MINI2 Newbie Join Date: Feb 2007 Local Time: 09:15 AM Posts: 16 Offline	New Mini Advertisement has anyone seen the new print advertisement for the new mini? the adventures of kiteman OMG its the worst print advert ever, i don't know who designed it but its just terrible. i don't know who the target audience they are targeting but they won't be reaching anyone with this poor attempt. it caught my attention like advertisement are meant to do but didn't keep it. the only reason why i read the adventures of kiteman was because i saw the mini in the corner. the story was so stupid (and not that so stupid that its funny or rememberable). i've seen the tv adverts of the new mini in the uk and i have 2 say they were fantastic! they went with a concept and pulled it off very well. honestly just having an advert with a picture of a mini would had been better!

Mar 16th, 2007, 05:19 AM	#4 (permalink)
85NIXMIN MINI on the brain!!! Join Date: Feb 2007 Location: Brisbane, Australia Local Time: 08:15 AM Posts: 1,036 Offline	lol...i haven't seen any ads... If the world didn't suck we'd all fall off! www.myspace.com/85nix

Mar 16th, 2007, 05:40 AM	#5 (permalink)
Smurfn Smurfing Around Join Date: Aug 2002 Location: Newcastle, NSW Local Time: 08:15 AM Posts: 42,663 Online	Not seen it yet, will have to try and remember it http://www.flickr.com/photos/cheezelsmurf/

Mar 16th, 2007, 12:15 PM	#8 (permalink)
85NIXMIN MINI on the brain!!! Join Date: Feb 2007 Location: Brisbane, Australia Local Time: 08:15 AM Posts: 1,036 Offline	Quote: Originally Posted by eb/w mini (original) That mini add on tv is guff. Some crazed dude laughing his head off. Whats that all about? On the other hand that john west add with the dude getting the fish when the bear is about to get it is great. Cop that bear. He showed you good. Now I've seen that ad a fair few times... I keep thinkin' how silly it is... If the world didn't suck we'd all fall off! www.myspace.com/85nix

Mar 18th, 2007, 01:58 AM	#14 (permalink)
mikemini32 MINI2 Newbie Join Date: Mar 2007 Local Time: 08:15 AM Posts: 13 Offline	mini kiteman I saw the MINI kiteman ad. I thought it was funny! Where's your sense of humour? Only weird thing is I can't find anything on the website about it. Look forward to the next one.

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Mar 16th, 2007, 12:21 AM	#2 (permalink)
Paul Trained Monkey My Classifieds Join Date: Jan 2001 Location: Bedfordshire Local Time: 11:15 PM Posts: 40,709 Online	Adventures of Kiteman? With no picture that makes no sense. But by the sound of it, with pictures, it makes no sense.

Mar 16th, 2007, 03:46 AM	#3 (permalink)
Paul_T MCS Chilli Join Date: Jan 2007 Location: Australia Local Time: 08:15 AM Posts: 339 Offline	I saw an Ad on the TV last night... and I thought to be honest it was a crap ad. So crap I can't even remember what it was about or looked like, just that there was a MINI ad on the TV and I remember saying to my GF after it was on how crap it was.

Mar 16th, 2007, 06:17 AM	#6 (permalink)
eb/w mini There is no U. Join Date: Nov 2005 Location: Anytown, Aus Local Time: 08:15 AM Posts: 674 Offline	That mini add on tv is guff. Some crazed dude laughing his head off. Whats that all about? On the other hand that john west add with the dude getting the fish when the bear is about to get it is great. Cop that bear. He showed you good.

Mar 16th, 2007, 06:48 AM	#7 (permalink)
Paul_T MCS Chilli Join Date: Jan 2007 Location: Australia Local Time: 08:15 AM Posts: 339 Offline	That's right... I didn't know the ad was for a MINI until just the end. I could just see a mini in the background.

Mar 16th, 2007, 01:15 PM	#9 (permalink)
brett 1st MINI Owner in QLD !!! Join Date: Jun 2002 Location: St George Local Time: 08:15 AM Posts: 2,410 Offline	I Saw It Yesterday, It Lost Me

Mar 16th, 2007, 01:17 PM	#10 (permalink)
brett 1st MINI Owner in QLD !!! Join Date: Jun 2002 Location: St George Local Time: 08:15 AM Posts: 2,410 Offline	Why Don't They Just Give The Car To Clubmini People And Film Us On A Club Run Showing The Fun We Have With The Car

Mar 17th, 2007, 06:09 AM	#11 (permalink)
Snapper>///"> tag, you're It Join Date: May 2006 Location: Penrith, Syd, Aust. Local Time: 08:15 AM Posts: 446 Offline	looks like the ads are working... got your attention didn't they??

Mar 17th, 2007, 10:37 AM	#12 (permalink)
Michael This space aint long enou My Classifieds Join Date: Jan 2007 Location: Melbourne Local Time: 08:15 AM Posts: 434 Offline	That's our great authorities at work again. Stoopid advertising regulations. It's ludicrous. I've not seen the ad on TV yet, but believe its the "genie" ad. LAME AS. Have a look at youtube, the other USA ads are fantastic. There's a sewer ad where two guys are driving about in an MCS in the underground tunnels, thinking they're all alone, they come to a red traffic light down there and about 20 other MINI's go racing past across the intersection. Clearly that incites people to drive irresponsibly though! There is another good ad where a couple are racing through a corn field, corn kernals are being sucked into the bonet scoop. The following scenes in the cabin show popcorn flying into the cabin from the air vents. That "Hammer and Coop" stuff from the US though is gold. Without a doubt the greatest marketing campaign ever. The guys who created that deserve every cent they make. Fantastic stuff. I reckon that campaign could swing a Landcruiser buyer to purchasing a MINI instead. Eposide 5 is out now. 'hammerandcoop.com' Can't wait to see a Coop copy on the road, would look amazing!

Mar 17th, 2007, 10:41 AM	#13 (permalink)
Paul Trained Monkey My Classifieds Join Date: Jan 2001 Location: Bedfordshire Local Time: 11:15 PM Posts: 40,709 Online	The Ads are all on MINI2 in my galleries, they seem to be using them here as well as the US etc. this time. Generally speaking we had or own ads, I guess they've cut that budget too.

Mar 18th, 2007, 09:23 AM	#15 (permalink)
Temptation MINI2 Newbie Join Date: Feb 2007 Local Time: 09:15 AM Posts: 16 Offline	OMG how could u find that funny. its completely pathetic. i have a sense of humour but adventures of kiteman sucks. the story was completely stupid and i don't mean funny stupid like cartoons and i can't believe i wasted my time reading it. i know a lot of businesses uses this type of format to reach their target audience and it usually works for them but this hasn't. there is no concept behind it so the ad isn't gonna work. also i personally believe this ad will not be reaching their target audience and its not designed for them. i'm not sure if they are trying to reach a younger audience but it won't attract them! they totally need to redo their IMC plan as the direction they are heading is downwards.

Mar 18th, 2007, 12:53 PM	#16 (permalink)
mikemini32 MINI2 Newbie Join Date: Mar 2007 Local Time: 08:15 AM Posts: 13 Offline	Guess we just have to agree to disgaree temptation! It made me laugh but then I got no idea what an IMC plan is! Good driving!

Mar 18th, 2007, 02:01 PM	#17 (permalink)
Todd! Boy who made the wolf cry Join Date: Mar 2004 Location: Geelong, Vic, Aus Local Time: 08:15 AM Posts: 10,892 Offline	Quote: Originally Posted by Temptation (original) OMG how could u find that funny. its completely pathetic. i have a sense of humour but adventures of kiteman sucks. the story was completely stupid and i don't mean funny stupid like cartoons and i can't believe i wasted my time reading it. i know a lot of businesses uses this type of format to reach their target audience and it usually works for them but this hasn't. there is no concept behind it so the ad isn't gonna work. also i personally believe this ad will not be reaching their target audience and its not designed for them. i'm not sure if they are trying to reach a younger audience but it won't attract them! they totally need to redo their IMC plan as the direction they are heading is downwards. Everyone is entitled to an opinion or reaction to an advert... You reacted to the advert, recognised what the product was and felt compelled to tell your online buddies all about it.... I guess the advert worked well for the brand then. As for filming a clubMINI based execution, considering clubMINI currently represents <5% of the MINI owners, there has to be another way of attracting that group that are looking for something quirky and different in a car (wowee and maybe in an advertisement for a car...!?!) I cant say I have seen this Kiteman advert, but I saw the one with the "crazy guy laughing" and I thought "Geez, I should get down for a test drive..." For those who couldnt work it out, my understanding was that the genie made the bloke believe he was the one with the wishes and he wished to drive the MINI... hence why he was laughing hysterically from behind the wheel of the MINI. PROJECT POLARIS - Die Wiedergeburt eines kultautos Last edited by SoggyCornFlakes : Mar 19th, 2007 at 06:51 AM.

Mar 18th, 2007, 10:47 PM	#18 (permalink)
MsAmy MINI2 Regular Join Date: Mar 2006 Location: Melbourne, Australia Local Time: 09:15 AM Posts: 124 Offline	I'm pretty sure I saw black and white posters glued to a wall like upcoming concert posters the other day advertising the new new MINI... from the brief glimpse I got it appeared to have a circus-ish vibe to the design. Cheers! MsAmy. xox

Mar 19th, 2007, 01:00 AM	#19 (permalink)
Temptation MINI2 Newbie Join Date: Feb 2007 Local Time: 09:15 AM Posts: 16 Offline	Quote: Originally Posted by Todd! (original) Everyone is entitled to an opinion or reaction to an advert... if you find that pathetic, I find the fact you cant use simple punctuation like capital letters OMG pathetic. It must be difficult when you cant use word to type your literary masterpieces. You reacted to the advert, recognised what the product was and felt compelled to tell your online buddies all about it.... I guess the advert worked well for the brand then. As for filming a clubMINI based execution, considering clubMINI currently represents <5% of the MINI owners, there has to be another way of attracting that group that are looking for something quirky and different in a car (wowee and maybe in an advertisement for a car...!?!) I cant say I have seen this Kiteman advert, but I saw the one with the "crazy guy laughing" and I thought "Geez, I should get down for a test drive..." For those who couldnt work it out, my understanding was that the genie made the bloke believe he was the one with the wishes and he wished to drive the MINI... hence why he was laughing hysterically from behind the wheel of the MINI. todd i fully understand that. i love ads that other people think are sad and vice versa. the only reason why i've reacted to the ad so much as i thought there would be a better standard from mini. it was only because i saw the mini in the corner that i realise it was a mini advert that i took my time reading it but any potential target market wouldn't had noticed it, hence it not being an effective ad. btw if anyone is interested a IMC Plan is an intergrated marketing communications plan. its like a marketing plan but more in depth e.g. target audience, promotional activities, evaluation of the promotional activities etc. Last edited by SoggyCornFlakes : Mar 19th, 2007 at 06:52 AM.

Mar 19th, 2007, 06:37 AM	#20 (permalink)
Gr1zzLy Crapping in the woods... Join Date: Jun 2005 Location: Sydney Local Time: 09:15 AM Posts: 1,757 Offline	Awww.. c'mon ladies.. why the hostility? lesbe frends...

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