AutoWraps, CarWraps, advertising on your car. - MINI Cooper Forum
Go Back   MINI Cooper Forum > MINI Technical Forums > MINI Exterior > First Generation MINI Exterior


First Generation MINI Exterior
Find Sponsor products associated with this forum
First Generation MINI Exterior 2001 - 2006

Mini2.com is the premier Mini Cooper Forum on the internet. Registered Users do not see the above ads.
View Poll Results: Would you "wrap" your car in advertising for an average of $200 USD a month?
Yes 16 20.78%
No 35 45.45%
Undecided 4 5.19%
It would take more than $200 USD. 24 31.17%
Multiple Choice Poll. Voters: 77. You may not vote on this poll

Reply
Similar Threads
Thread Thread Starter Forum Replies Last Post
MCS Engine noise when cold CBCooper Second Generation Faults & Fixes 2341 Jul 6th, 2014 04:23 PM
TWINI - Twin engine R53 Endurance Race Car pooper MINI in Motorsport 1 Aug 30th, 2013 09:59 AM
Car starts, runs for a short period and begins to sputter out, then stalls. Ideas?? ledfrog Maintenance & MINI Care 4 Oct 27th, 2012 03:33 PM
URGENT - HELP/ADVICE NEEDED FOR R56 Mini Cooper S 2007 LadyUK Second Generation MINI Cooper S 18 Oct 23rd, 2012 06:29 PM
Mini Australia service chilld Dealership Feedback 4 Sep 4th, 2012 05:29 AM

 
LinkBack Thread Tools Rate Thread
  #1 (permalink)  
Old Apr 5th, 2002, 02:58 PM
noahe's Avatar
MINI2 Master
Offline
Send a message via ICQ to noahe
 
Join Date: Dec 2001
Location: Toronto
Posts: 1,644
Local Time: 05:15 PM
Canada View noahe's Chili Red & White 1st Gen MINI Cooper S Profile
Question AutoWraps, CarWraps, advertising on your car.

Two companies, AutoWraps in the US, and CarWraps in Canada offer a strange, but unique (to me) service...

They cover (wrap) your car, from roof to tires, in adhesive vinyl graphics, to advertise someone's product or service, and pay you for it.

The vinyl applique will not harm paint, and does not obscure the windows. Depending on your car, how often and where you drive, they pay you different amounts. The ads remain on the car anywhere from 3 months to 2 years. Car owners get to preview each ad, and can refuse any ad without reason or penalty.

A typical full-car wrap, on a commuter vehicle, parked outside and driven on a highway, will earn between $100-300 a month USD, or $100-350 CDN. Any car can register, but 'cool' cars, and large cars typically get chosen.

For example, PT Cruiser owners that participated in a Chrysler promotion had a partial wrap (full graphics on windows, plus text and an internet URL on doors, bumpers). The ad was very discrete, a Chrysler logo, with the words "Drive = Love" and the URL: "www.coolcar.com" across the doors and rear bumper. They each got paid $250 a month on average.

Since the MINI does indeed qualify as a 'cool car' and I'll have one of the first 'S's in Toronto, I'm considering signing up.

Some promotions I have seen have been real neat. Toronto Zoo cars (New Beetles) were done up in Zeebra stripes or Leopard Spots, etc... with the Zoo logo, text and URL. These actually made the car look pretty cool, all things considered.

This is a BRAND NEW CONCEPT. The company is 8 months old. The official launch was today. What do you think? I'd love to hear Pro's/Con's. Anyone think it's doomed to fail? Selling your soul (or your car's?). What if MINI.ca did a campaign? Big MINI logo on the windows?

Here's a sample from a dot.com company's New Beetle ad campaign.
Attached Thumbnails
Click image for larger version

Name:	fetnetbug.jpg
Views:	1758
Size:	9.5 KB
ID:	1253  

Chilli Red/White Cooper S, Sport Pack & Sunroof. Delivered June 12th, 2002!
Now with MCS Winter Tire Package.
Reply With Quote
Sponsored Links
Advertisement
 
  #2 (permalink)  
Old Apr 5th, 2002, 03:19 PM
Miss Mini's Avatar
MINI2 Newbie
Offline
 
Join Date: Mar 2002
Location: Northants
Posts: 17
Local Time: 09:15 PM
United Kingdom
Thumbs down

Why would you want to spoil your lovely mini!!!

I think advertising on vehicles should be left on buses and company cars. If it was just a little sticker in the back window that would be fine, but ALL over your car!! they would have to buy me the mini in the first place.

I'm going to have to say NO on this one.

Sorry
Reply With Quote
  #3 (permalink)  
Old Apr 5th, 2002, 03:23 PM
DeniseK's Avatar
MINI2 Regular
Offline
 
Join Date: Aug 2001
Location: Santa Fe, New Mexico
Posts: 301
Local Time: 03:15 PM
United States View DeniseK's Liquid Yellow & White 1st Gen MINI Cooper S Profile
Car Wraps

This rather reminds me of a campaign in the 1970s in California called Beetle Boards. Using the original VWs, adverts were put onto the car promoing such items as Levis for Feet. It was great fun driving along Hollywood Boulevard in something that resembled a big foot, toes and all.

DeniseK
Reply With Quote
  #4 (permalink)  
Old Apr 5th, 2002, 04:47 PM
noahe's Avatar
MINI2 Master
Offline
Send a message via ICQ to noahe
 
Join Date: Dec 2001
Location: Toronto
Posts: 1,644
Local Time: 05:15 PM
Canada View noahe's Chili Red & White 1st Gen MINI Cooper S Profile
Hey, don't anyone be sorry if it's a no. I cast the first vote, and it was 'undecided'. It's not my idea, or company, I just found it an intriguing idea.

Actually better to know if the vast majority hate it, as one is often judged by one's peers. To a certain extent, I want people to like my MINI. But then again, so long as I like it, that's all that matters.

I certainly liked the first busses I saw done up like this. Thought it was a great idea... I'm a little more hesitant about a car though.

Mind you, if you got $350 for an ad, and did it for four years, that would effectively make the car half-price.

A student could 'sponsor' a cheapo car, like one of those hateful little Toyota Echo's, and basically drive a 'free' car. Now that's an idea.

Chilli Red/White Cooper S, Sport Pack & Sunroof. Delivered June 12th, 2002!
Now with MCS Winter Tire Package.
Reply With Quote
  #5 (permalink)  
Old Apr 5th, 2002, 04:50 PM
noahe's Avatar
MINI2 Master
Offline
Send a message via ICQ to noahe
 
Join Date: Dec 2001
Location: Toronto
Posts: 1,644
Local Time: 05:15 PM
Canada View noahe's Chili Red & White 1st Gen MINI Cooper S Profile
Another quick thought. Say, if in a few years the MINI draws less attention than you've become accustomed to - a bizarre advertising campaign would get your MINI looked at again.

Chilli Red/White Cooper S, Sport Pack & Sunroof. Delivered June 12th, 2002!
Now with MCS Winter Tire Package.
Reply With Quote
  #6 (permalink)  
Old Apr 5th, 2002, 05:24 PM
BruceK's Avatar
Moderator & Sponsor
Offline
 
Join Date: Mar 2001
Location: San Antonio, Texas
Posts: 3,758
Local Time: 03:15 PM
United States
noahe, check out this old thread:

http://www.mini2.com/forum/showthrea...=&threadid=561

Most of the picture links no longer work, but I'll try to fix my own posts soon to show you that the original cars doing this were actually classic Minis back in the 1970's!

Plus ça change, plus çest la méme chose....

+ 2002 MINI Cooper S - Dark Silver / White roof, Sport, Premium, Lapis blue leather
+ 1965 Mini Traveller - Tartan Red / White roof, 1275, Cooper S discs, fully restored/renewed
Reply With Quote
  #7 (permalink)  
Old Apr 5th, 2002, 06:35 PM
BruceK's Avatar
Moderator & Sponsor
Offline
 
Join Date: Mar 2001
Location: San Antonio, Texas
Posts: 3,758
Local Time: 03:15 PM
United States
No, the Mini - look behind her!

Here's a Mini with vinyl advertising applied, circa 1974 (oh, and apparently if you look very closely, you can make out that there is a model in the photo, too! ):
Attached Thumbnails
Click image for larger version

Name:	levisminibabe.jpg
Views:	1432
Size:	38.0 KB
ID:	1254  

+ 2002 MINI Cooper S - Dark Silver / White roof, Sport, Premium, Lapis blue leather
+ 1965 Mini Traveller - Tartan Red / White roof, 1275, Cooper S discs, fully restored/renewed
Reply With Quote
  #8 (permalink)  
Old Apr 6th, 2002, 03:23 PM
noahe's Avatar
MINI2 Master
Offline
Send a message via ICQ to noahe
 
Join Date: Dec 2001
Location: Toronto
Posts: 1,644
Local Time: 05:15 PM
Canada View noahe's Chili Red & White 1st Gen MINI Cooper S Profile
I see the majority see this as supremely tacky. While I was only toying with the idea, I think I'll pass if it takes the "the car that makes people smile", frown. I like that it makes people happy, and don't want it to **** people off. There's enough advertising in the world already, eh?

Chilli Red/White Cooper S, Sport Pack & Sunroof. Delivered June 12th, 2002!
Now with MCS Winter Tire Package.
Reply With Quote
  #9 (permalink)  
Old Apr 6th, 2002, 06:25 PM
groovy_jr's Avatar
MINI2 Senior
Offline
Send a message via AIM to groovy_jr Send a message via Yahoo to groovy_jr
 
Join Date: Jan 2002
Location: Lincolnshire, UK
Posts: 524
Local Time: 09:15 PM
United Kingdom View groovy_jr's Cosmos Black & White 1st Gen MINI Cooper Profile
Thumbs down

It would have to be a lot more money than that AND I am not a London Cabby!
Reply With Quote
  #10 (permalink)  
Old Apr 7th, 2002, 03:16 PM
Minty's Avatar
Man in the know!
Offline
Send a message via MSN to Minty
 
Join Date: Sep 2001
Location: Rugby
Posts: 3,957
Local Time: 10:15 PM
United Kingdom Male
not for me. i like a car to look like a car, not a moving advert......

except for a Mini2 sticker of course!

MINI-3 @ Cotswold MINI | BMW-four @ Cotswold BMW | E-Mail Me | Minty - Part of the IT Crowd!
Reply With Quote
  #11 (permalink)  
Old Apr 7th, 2002, 08:16 PM
sdmidget's Avatar
MINI2 Master
Offline
Send a message via AIM to sdmidget
 
Join Date: Aug 2001
Location: Lancaster, PA (USA)
Posts: 927
Local Time: 05:15 PM
United States View sdmidget's British Racing Green & White 1st Gen MINI Cooper Profile
MINI2 sticker??? How do I get a MINI2 sticker

2002 BRG/W [BRidGet] traded in on 2005 Jet Black/White/White Cooper [?name?] 2005 #1 wrecked by SUV on 6/03/05 2005 Jet Black/White/White Cooper (2005 #2) [?name?] picked up on 6/24/05
Reply With Quote
  #12 (permalink)  
Old Apr 10th, 2002, 12:56 AM
Deuce Coop's Avatar
MINI2 Regular
Offline
 
Join Date: Mar 2002
Location: Atlanta
Posts: 313
Local Time: 03:15 PM
United States Male View Deuce Coop's Chili Red & White 1st Gen MINI Cooper S Profile
Wink Thanks

Wow what a great idea. I just cantacted Autowraps about having my motorcycle (motorbike-for ya'lll "across the pond") to help offset the cost of the MINI.


Reply With Quote
  #13 (permalink)  
Old Apr 10th, 2002, 12:50 PM
noahe's Avatar
MINI2 Master
Offline
Send a message via ICQ to noahe
 
Join Date: Dec 2001
Location: Toronto
Posts: 1,644
Local Time: 05:15 PM
Canada View noahe's Chili Red & White 1st Gen MINI Cooper S Profile
Now there's an idea I never thought of. For all the folk out there with familys, turn the Minivan or family hauler into a mobile billboard, to pay for the MINI as a second car, or great big toy.

Now, all I need is a big, ugly second thing to cover up in stickers.

Chilli Red/White Cooper S, Sport Pack & Sunroof. Delivered June 12th, 2002!
Now with MCS Winter Tire Package.
Reply With Quote
  #14 (permalink)  
Old Apr 12th, 2002, 03:48 PM
Apial's Avatar
MINI2 Master
Offline
 
Join Date: Apr 2001
Location: Lincolnshire Wolds
Posts: 899
Local Time: 10:15 PM
United Kingdom Male View Apial's Lightning Blue & Silver 2nd Gen MINI Cooper Diesel Clubman Profile
I'd do it for $100 a month no problem. I once had a Lancia Delta Turbo HF Martini that came in Martini Bianco livery straight from the manufacturer and I advertised that for FREE!

I would only advertise a "cool" product and it would have to look good. Not so sure about the Red Bull Beetle though. The can on the roof is one step too far.

Fred Bloggs Taxis would be a definate no no.

Reply With Quote
  #15 (permalink)  
Old Dec 31st, 2002, 05:47 AM
MINI2 Regular
Offline
 
Join Date: Oct 2002
Location: Canada
Posts: 153
Local Time: 02:15 PM
Canada
i can see that the autowrap be used by some fashionable people or artist to design their mini and then tear it out and put a new one on a few months down the road.

i wouldnt mind to pay a few hundred bucks to design a wrap myself and dress up the mini just as much as people put roof kits and bonnet stripes.

however, the idea to offer the MINI up for as an rolling billboard is good for the unfortunate few who so desparately need those few hundred bucks to pay for the lease while compromising some personal space.
Reply With Quote
Sponsored Links
Advertisement
 
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
MCS Engine noise when cold CBCooper Second Generation Faults & Fixes 2341 Jul 6th, 2014 04:23 PM
TWINI - Twin engine R53 Endurance Race Car pooper MINI in Motorsport 1 Aug 30th, 2013 09:59 AM
Car starts, runs for a short period and begins to sputter out, then stalls. Ideas?? ledfrog Maintenance & MINI Care 4 Oct 27th, 2012 03:33 PM
URGENT - HELP/ADVICE NEEDED FOR R56 Mini Cooper S 2007 LadyUK Second Generation MINI Cooper S 18 Oct 23rd, 2012 06:29 PM
Mini Australia service chilld Dealership Feedback 4 Sep 4th, 2012 05:29 AM

» Recent Threads
The wifes cooper (eventually)
Jul 28th, 2014 11:40 PM
Last post by cantfindthegenepool
Today 08:04 PM
2 Replies, 258 Views
Brake Mods? Opinions wanted
Today 07:18 PM
Last post by neilmimi
Today 07:18 PM
0 Replies, 46 Views
How much should i sell my mini for?!?!?
Today 06:55 PM
Last post by kimrosexx
Today 06:55 PM
0 Replies, 60 Views
MINI Trailer project?
Yesterday 06:27 PM
by mab01uk
Last post by Angib
Today 04:39 PM
3 Replies, 231 Views
Body Flex - roof wont raise !
Yesterday 08:52 PM
Last post by Angib
Today 04:30 PM
1 Replies, 203 Views
First Left-Hand Drive Driving School
Yesterday 06:46 PM
by mab01uk
Last post by Angib
Today 04:25 PM
2 Replies, 214 Views
Mini JCW buying advice needed!
Today 03:57 PM
Last post by Sidisking
Today 04:04 PM
2 Replies, 103 Views
DIY catalytic coverter questions
Today 03:38 PM
Last post by Burkee52
Today 03:44 PM
1 Replies, 109 Views
Mini Cooper Clubman Power Loss
Jul 19th, 2014 04:14 PM
Last post by marque
Today 03:09 PM
2 Replies, 368 Views
Strange Braking Noise
Jan 28th, 2014 08:27 PM
Last post by kushil
Today 02:46 PM
9 Replies, 1,378 Views
opening the boot - am i being special??
May 4th, 2014 12:20 AM
Last post by Richard of the Hills
Today 01:45 PM
14 Replies, 1,220 Views
Missing fuse
Today 06:55 AM
Last post by mayburyds
Today 08:18 AM
2 Replies, 152 Views
2007 Cooper S "Timing Chain Tensioner Defect"
Feb 14th, 2014 09:49 AM
by igooba
Last post by minifr3ak
Today 08:01 AM
8 Replies, 1,977 Views
Cancel Sat Nav instruction
Yesterday 06:05 AM
Last post by The Nun
Today 07:52 AM
4 Replies, 292 Views
Speedo and tach gauge face plate change
Today 07:29 AM
Last post by karlos9191
Today 07:31 AM
1 Replies, 145 Views
New Online Magazine for Track Day Enthusiasts
Apr 14th, 2014 12:56 AM
Last post by AutoTrackDay
Today 03:23 AM
14 Replies, 2,076 Views
2007 mini cooper s block repair
Today 01:58 AM
by jsroyse
Last post by jsroyse
Today 01:58 AM
0 Replies, 180 Views
Finding Final Stage (Hedgehog) Resistor
Yesterday 08:48 PM
Last post by crackernibbles
Yesterday 08:48 PM
0 Replies, 193 Views
GTI vs Cooper S True Cost to Own?
Jul 21st, 2014 03:39 AM
by hkyktms
Last post by beken
Yesterday 08:43 PM
4 Replies, 850 Views
» Premium
» Auto Insurance
» Wheel & Tire Center

Powered by vBadvanced CMPS v3.2.1

All times are GMT. The time now is 09:15 PM.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
SEO by vBSEO 3.3.2