AutoWraps, CarWraps, advertising on your car. - MINI Cooper Forum

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View Poll Results: Would you "wrap" your car in advertising for an average of $200 USD a month?
Yes 16 20.78%
No 35 45.45%
Undecided 4 5.19%
It would take more than $200 USD. 24 31.17%
Multiple Choice Poll. Voters: 77. You may not vote on this poll

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post #1 of 22 (permalink) Old Apr 5th, 2002, 02:58 PM Thread Starter
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Question AutoWraps, CarWraps, advertising on your car.

Two companies, AutoWraps in the US, and CarWraps in Canada offer a strange, but unique (to me) service...

They cover (wrap) your car, from roof to tires, in adhesive vinyl graphics, to advertise someone's product or service, and pay you for it.

The vinyl applique will not harm paint, and does not obscure the windows. Depending on your car, how often and where you drive, they pay you different amounts. The ads remain on the car anywhere from 3 months to 2 years. Car owners get to preview each ad, and can refuse any ad without reason or penalty.

A typical full-car wrap, on a commuter vehicle, parked outside and driven on a highway, will earn between $100-300 a month USD, or $100-350 CDN. Any car can register, but 'cool' cars, and large cars typically get chosen.

For example, PT Cruiser owners that participated in a Chrysler promotion had a partial wrap (full graphics on windows, plus text and an internet URL on doors, bumpers). The ad was very discrete, a Chrysler logo, with the words "Drive = Love" and the URL: "www.coolcar.com" across the doors and rear bumper. They each got paid $250 a month on average.

Since the MINI does indeed qualify as a 'cool car' and I'll have one of the first 'S's in Toronto, I'm considering signing up.

Some promotions I have seen have been real neat. Toronto Zoo cars (New Beetles) were done up in Zeebra stripes or Leopard Spots, etc... with the Zoo logo, text and URL. These actually made the car look pretty cool, all things considered.

This is a BRAND NEW CONCEPT. The company is 8 months old. The official launch was today. What do you think? I'd love to hear Pro's/Con's. Anyone think it's doomed to fail? Selling your soul (or your car's?). What if MINI.ca did a campaign? Big MINI logo on the windows?

Here's a sample from a dot.com company's New Beetle ad campaign.
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post #2 of 22 (permalink) Old Apr 5th, 2002, 03:19 PM
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Why would you want to spoil your lovely mini!!!

I think advertising on vehicles should be left on buses and company cars. If it was just a little sticker in the back window that would be fine, but ALL over your car!! they would have to buy me the mini in the first place.

I'm going to have to say NO on this one.

Sorry
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post #3 of 22 (permalink) Old Apr 5th, 2002, 03:23 PM
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Car Wraps

This rather reminds me of a campaign in the 1970s in California called Beetle Boards. Using the original VWs, adverts were put onto the car promoing such items as Levis for Feet. It was great fun driving along Hollywood Boulevard in something that resembled a big foot, toes and all.

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post #4 of 22 (permalink) Old Apr 5th, 2002, 04:47 PM Thread Starter
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Hey, don't anyone be sorry if it's a no. I cast the first vote, and it was 'undecided'. It's not my idea, or company, I just found it an intriguing idea.

Actually better to know if the vast majority hate it, as one is often judged by one's peers. To a certain extent, I want people to like my MINI. But then again, so long as I like it, that's all that matters.

I certainly liked the first busses I saw done up like this. Thought it was a great idea... I'm a little more hesitant about a car though.

Mind you, if you got $350 for an ad, and did it for four years, that would effectively make the car half-price.

A student could 'sponsor' a cheapo car, like one of those hateful little Toyota Echo's, and basically drive a 'free' car. Now that's an idea.

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post #5 of 22 (permalink) Old Apr 5th, 2002, 04:50 PM Thread Starter
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Another quick thought. Say, if in a few years the MINI draws less attention than you've become accustomed to - a bizarre advertising campaign would get your MINI looked at again.

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post #6 of 22 (permalink) Old Apr 5th, 2002, 05:24 PM
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noahe, check out this old thread:

http://www.mini2.com/forum/showthrea...=&threadid=561

Most of the picture links no longer work, but I'll try to fix my own posts soon to show you that the original cars doing this were actually classic Minis back in the 1970's!

Plus ça change, plus çest la méme chose....

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post #7 of 22 (permalink) Old Apr 5th, 2002, 06:35 PM
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No, the Mini - look behind her!

Here's a Mini with vinyl advertising applied, circa 1974 (oh, and apparently if you look very closely, you can make out that there is a model in the photo, too! ):
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post #8 of 22 (permalink) Old Apr 6th, 2002, 03:23 PM Thread Starter
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I see the majority see this as supremely tacky. While I was only toying with the idea, I think I'll pass if it takes the "the car that makes people smile", frown. I like that it makes people happy, and don't want it to **** people off. There's enough advertising in the world already, eh?

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post #9 of 22 (permalink) Old Apr 6th, 2002, 06:25 PM
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It would have to be a lot more money than that AND I am not a London Cabby!
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post #10 of 22 (permalink) Old Apr 7th, 2002, 03:16 PM
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not for me. i like a car to look like a car, not a moving advert......

except for a Mini2 sticker of course!

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post #11 of 22 (permalink) Old Apr 7th, 2002, 08:16 PM
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MINI2 sticker??? How do I get a MINI2 sticker

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post #12 of 22 (permalink) Old Apr 10th, 2002, 12:56 AM
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Wow what a great idea. I just cantacted Autowraps about having my motorcycle (motorbike-for ya'lll "across the pond") to help offset the cost of the MINI.


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post #13 of 22 (permalink) Old Apr 10th, 2002, 12:50 PM Thread Starter
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Now there's an idea I never thought of. For all the folk out there with familys, turn the Minivan or family hauler into a mobile billboard, to pay for the MINI as a second car, or great big toy.

Now, all I need is a big, ugly second thing to cover up in stickers.

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post #14 of 22 (permalink) Old Apr 12th, 2002, 03:48 PM
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I'd do it for $100 a month no problem. I once had a Lancia Delta Turbo HF Martini that came in Martini Bianco livery straight from the manufacturer and I advertised that for FREE!

I would only advertise a "cool" product and it would have to look good. Not so sure about the Red Bull Beetle though. The can on the roof is one step too far.

Fred Bloggs Taxis would be a definate no no.

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post #15 of 22 (permalink) Old Dec 31st, 2002, 05:47 AM
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i can see that the autowrap be used by some fashionable people or artist to design their mini and then tear it out and put a new one on a few months down the road.

i wouldnt mind to pay a few hundred bucks to design a wrap myself and dress up the mini just as much as people put roof kits and bonnet stripes.

however, the idea to offer the MINI up for as an rolling billboard is good for the unfortunate few who so desparately need those few hundred bucks to pay for the lease while compromising some personal space.
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