Two companies, AutoWraps
in the US, and CarWraps
in Canada offer a strange, but unique (to me) service...
They cover (wrap) your car, from roof to tires, in adhesive vinyl graphics, to advertise someone's product or service, and pay you for it.
The vinyl applique will not harm paint, and does not obscure the windows. Depending on your car, how often and where you drive, they pay you different amounts. The ads remain on the car anywhere from 3 months to 2 years. Car owners get to preview each ad, and can refuse any ad without reason or penalty.
A typical full-car wrap, on a commuter vehicle, parked outside and driven on a highway, will earn between $100-300 a month USD, or $100-350 CDN. Any car can register, but 'cool' cars, and large cars typically get chosen.
For example, PT Cruiser owners that participated in a Chrysler promotion had a partial wrap (full graphics on windows, plus text and an internet URL on doors, bumpers). The ad was very discrete, a Chrysler logo, with the words "Drive = Love" and the URL: "www.coolcar.com" across the doors and rear bumper. They each got paid $250 a month on average.
Since the MINI does indeed qualify as a 'cool car' and I'll have one of the first 'S's in Toronto, I'm considering signing up.
Some promotions I have seen have been real neat. Toronto Zoo cars (New Beetles) were done up in Zeebra stripes or Leopard Spots, etc... with the Zoo logo, text and URL. These actually made the car look pretty cool, all things considered.
This is a BRAND NEW CONCEPT. The company is 8 months old. The official launch was today. What do you think? I'd love to hear Pro's/Con's. Anyone think it's doomed to fail? Selling your soul (or your car's?). What if MINI.ca did a campaign? Big MINI logo on the windows?
Here's a sample from a dot.com company's New Beetle ad campaign.