From what I understand the export of them has not shifted into high gear yet. In Canada the dealers only started getting them in last month and those were all pre-specked. We have not seen any Coopers with stickshifts yet and many options are still limited for us at the moment.
The success story continues: MINI makes a million "MINI UK will see its biggest monthly sales record since the car went on sale in July 2001. Preliminary figures indicate 7,854 sales in March. The previous record month was in March 2006 with 7,687 sales."
I don't think I've ever seen a television commercial for the MINI! Mind you, I try and avoid commercial TV if I possibly can, so I guess that doesn't help
I know that I can go into my local dealer and choose a fair variety of new R56's from stock, when it wasn't so long ago that there was a 3 month waiting list for an S. Yes, the supply has improved, but there should have been a huge influx of interest and orders for the new R56, but I just haven't seen it going on anywhere near me
May '04 - Feb '07 R50, Feb '07 - May '10 R53. Enjoyed our time with MINI's, but ran out of space! Now Focus RS & Land Rover powered...
Here in the USA, the R56 launch marketing campaign centered around a series of short "films"of a story named "Hammer & Coop" The whole plot is reminiscent of "Knight Rider", the cheesy 1980's action TV series starring a talking car (1984 Pontiac Firebird) named KITT.
I think that while Hammer & Coop had its funny moments, it was a lame marketing effort that pales in comparison to the March 2002 MINIUSA launch marketing campaign and the 2003 release of the Italian Job by Paramount Pictures.
MINIUSA was dumped by its marketing agency Crispin, Porter + Bogusky here in Miami (They went to work for Volkswagen North America and things are not going well there) and they switched to a different ad agency in the vecinity of San Francisco, CA. Their latest marketing efforts, while cute and all, do not convey any sort of real connection between the car and its owners, they way the CP+B marketing campaign did. which was and still is absolutely brilliant.
'02 Cooper CVT PW/B
Leatherette, MFSW, 15" 8-spokes
'05 MCS CR/W
Union Jack, Chrome exterior pack, Convenience Pack, H/K, Front & Rear fogs, MFSW, MINI iPod adaptor, Leatherette, Antharcite, 16" V-Spokes, ASC+T, OBC, Manual Aircon, Halogens
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