| Tags: designer, gert hildebrand, mini |
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| | #41 |
| Are we nearly there yet? | Well that's OK then! Or does it mean that the R56 is a sad case of metrosexual gender confusion? In fact, Rakey, having read your interpretation again, I'm starting to worry that you come from the same planet as old Gert Hildebonkers...tell me I'm wrong! Ian |
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| | #42 (permalink) |
| Are we nearly there yet? | Really Tigger? I thought he was merely trying to show how he is just so much smarter than we are - after all, he was able to reply to 10 questions without actually answering any of them in any meaningful way. Sooner or later, a guy with an ego like this has got to go into politics - he is clearly so wasting his talents on something as menial as car design...... Roll on the day when BMW wake up..... Ian |
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| | #43 (permalink) |
| MINI2 Master Join Date: Aug 2003 Location: South Florida Local Time: 10:09 PM
Posts: 947
Offline | Agreed Tigger. I have never been impressed by marketing speak. Since I am not the gullible type, I can easily pick up the BS'ing on every response from this individual. The R56 is not selling terribly well here in the United States as April sales figures published by BMW USA are showing. R56 sales are "flat" as best in comparison to the prior year and dealers are stocking up on unsold R56 inventory. This should give MINI pause to re-think the strategy they have chosen to follow with this car and what better way to do that by feedback from sites such as this. '02 Cooper CVT PW/B '05 MCS CR/W |
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| | #45 (permalink) |
| I'm Back! Join Date: May 2004 Location: Kernow, near England Local Time: 02:09 AM
Posts: 4,572
Offline | BMW are unlikely to wake up I'm afraid Ian; remember, Bungle is in charge of design and they probably get on famously Tigger. ![]() Unintimated and I'm back!! ![]() For sunshine, fun and Cornish Pasties: New MINI Kernow Cornish Oggy Run 2009! |
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| | #46 (permalink) |
| MINI2 Senior Join Date: Aug 2006 Location: Pacific NW Local Time: 07:09 PM
Posts: 439
Offline | Actually sales are up 2.1% for April 2007... and that's with two fewer documented sales days than 2006 (about 48-50 cars, at least). http://www.gbmini.net/images/MINIsalesGraph.jpg Overall 2007 sales are down 10.5% when compared to the first quarter of 2006 but it's hard not to think these numbers are normal, considering two key points: 1) Very few "new" MINI purchases were even possible between Novermber 2006 through the R56 launch in February 2007. That's a month and a half of nothing but convertibles. and 2) It's a new and unproven car. The fact that sales are even close to steady for March and April is a pretty good sign that all is not lost (like some would have us believe). ![]() Founding member of R56 Anonymous: "Hello. My name is Mike. I'm a driving enthusiast... and I still like the R56" |
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| | #47 (permalink) |
| The Stig's Dad Join Date: Mar 2007 Location: North West UK Local Time: 03:09 AM
Posts: 161
Offline | Indeedy, any new launch for a manufacturer shows a dip in sales on roll out. As for what BMW/MINI care about what we think, I don't think they give a toss I am, by the way, in deep admiration of your sig msh - truly a classic ![]() ![]() "He fell for her like his heart was a mob informant, and she was the East River." |
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| | #48 (permalink) |
| I'm Back! Join Date: May 2004 Location: Kernow, near England Local Time: 02:09 AM
Posts: 4,572
Offline | Got to disagree with this. The launch of any new model should be a time for manufacturers to "make hay" with all of the interest, press coverage and associated publicity of a new product launch. Conversely the final year of an old model's lifespan should be about reduced sales as interest naturally wanes and customers hold off for the new model. Just to maintain a constant level of sales over the period is not a good result. That could easily be true.... ![]() ![]() Unintimated and I'm back!! ![]() For sunshine, fun and Cornish Pasties: New MINI Kernow Cornish Oggy Run 2009! |
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| | #49 (permalink) |
| Sing-a-long MINIer Join Date: Jan 2004 Location: Hampshire Local Time: 02:09 AM
Posts: 16,000
Offline | Actually John, on this very rare occasion I disagree ![]() What you have said there is true for the vast majority of manufacturers and launches. However, in general, this really only applies to new models. For example... 2001, MINI launch, huge demand, and 2004, convertible launch, huge demand. However, the R56 wasn't so much a new product launch, as a replacement roll out. Despite the media coverage, the vast majority of punters won't really see the difference, even though we the enthusiast can tell the difference from 800 yards with one eye closed. We however make up the minority. MINI have succeeded in replacing the R50 and R53 with a new model which is easier to build and ultimately is more profitable, and the vast majority of folks haven't noticed. I bet every company wishes they could achieve that! MINI instead will be saving the hype for the Clubman and the standalone Works model ![]() Very clever stuff by the boys at the bakery ![]() ![]() |
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| | #50 (permalink) |
| The Stig's Dad Join Date: Mar 2007 Location: North West UK Local Time: 03:09 AM
Posts: 161
Offline | Hmm. Maybe I could have been to sweeping in my statement....... And I would agree with youTigger, that could be seen as logical. One of our old clients is a car manufacturer (no, not MINI or BMW!!) and the guys in their marketing dept say that immediately prior to launch there is a history of consumer 'wobble', in that they might hold back and wait for the dust to settle - hence a dip in sales. Then of course (if you've done it right!), you get your boom. So, things could have changed, maybe they're more slick at it these days - I'm prepared to stand corrected ![]() ![]() "He fell for her like his heart was a mob informant, and she was the East River." |
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| | #51 (permalink) |
| I'm Back! Join Date: May 2004 Location: Kernow, near England Local Time: 02:09 AM
Posts: 4,572
Offline | Working in sales myself I can relate to the idea of a customer "wobble" I guess it's down to the slickness of the publicity and launch arrangements to turn that wobble into an early sale.![]() Unintimated and I'm back!! ![]() For sunshine, fun and Cornish Pasties: New MINI Kernow Cornish Oggy Run 2009! |
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