MINI2 Interview, Ulrich Kranz- Head of MINI Development

[Paul]

As part of our IAA Coverage this year we spoke with a couple of the top men from MINI, about the Clubman, and also about their own work inside MINI, in attempt to find out what makes them and the team...Read full report

[ALD0]

Interesting read thank you

I wonder if he get's his MINI 'Free'

[Paul]

I would assume so.

[LeakyTurnip]

Hmmm, thats strange. I didn't think Oxygen Blue was available on the Cooper S.

I suppose when your the Head of MINI development you can have whatever colour you want!

[fergusor]

I wish Oxygen Blue was available on the Cooper S in the UK. It reminds me of the classic Surf Blue, a colour I've always wanted!!

[Tigger, Eeyore & Roo]

I am very sorry to say that, personally, I found Ulrich Kranz's answers as vague, unenligtening and indecipherable as those given my Gert H to questions set by Mini2 members only a few months ago

Do they only talk like this when faced with a microphone? I can't imagine that they can be like this in their day to day work....

[SoggyCornFlakes]

Quote: Originally Posted by Tigger, Eeyore & Roo (original)

I am very sorry to say that, personally, I found Ulrich Kranz's answers as vague, unenligtening and indecipherable as those given my Gert H to questions set by Mini2 members only a few months ago

Do they only talk like this when faced with a microphone? I can't imagine that they can be like this in their day to day work....

What do you want to see, some personal epitaph dedicated to you as an individual? This guy is answering questions for all to read not just one guy. I'm sure if you sat down with him and had a pint he'd provide a more direct personal response but this is a senior management from a major corporation providing an insight for the customers as a whole, not a mate down the pub. In the context that it is and should be regarded i see it as a very interesting article and am delighted to see senior staff at MINI willing to spend time answering questions from their customer base on an open forum. I'm sure people would ***** and moan if they refused to face questions !

[Rakey]

Great article Paul, and so positive to see someone who feels passionate about his product talking about it. Kind of reasures you that the product is going to try and follow its heritage but also develop to remain ahead of its game and competition.

Also for me its really interesting as its like reading the job I do but for a different product, so you develop, market, and sell the product without trying to give too much away as you want to tease the customer with little bits of the future without promising things that are way down the development chain which might or might not happen. Its never easy talking to product fans, as they always want to know whats next, and when you feel passionate you want to tell them but just can't

[Tigger, Eeyore & Roo]

Quote: Originally Posted by SoggyCornFlakes (original)

What do you want to see, some personal epitaph dedicated to you as an individual? This guy is answering questions for all to read not just one guy. I'm sure if you sat down with him and had a pint he'd provide a more direct personal response but this is a senior management from a major corporation providing an insight for the customers as a whole, not a mate down the pub. In the context that it is and should be regarded i see it as a very interesting article and am delighted to see senior staff at MINI willing to spend time answering questions from their customer base on an open forum. I'm sure people would ***** and moan if they refused to face questions !

That touched a nerve....

With the greatest of respect, as part of "senior management for a major corporation" good communication skills would be a definite advantage (especially if he is put up to answer questions from his customers) and his responses should be open to critical comment where necessary, rather than universal and unconditional gratitude.