I think that they are though. I know that Sytner Solihull have shifted their demonstrator in 2 months since they had it in. That's on top of any additional 'new' sales that they have made.
I think that you'll probably find that the usual media induced frenzy is to blame for the perception that the cars should be being given away - if you'd said 6 months ago that the
JCW would be around 19k with a boat-load of options on it by this time, I'd have laughed, and so too would BMW!
The other side of the coin is that if the prices are too low, then you just lose out on the residual value at trade in time!
The
JCW will most likely depreciate more quickly than the
MCS, simply because it's appearance and nature are somewhat more aggressive, and put off some prospective buyers. (The old 210JCW was guilty of this, and as such only attracts a £500 premium over a standard
MCS of the same year/mileage on dealer trade in!)
My heart's telling me that I'm going to love the
JCW, but my head is telling me that it truly has to go some to improve on the fun factor of the
MCS, without being too intimidating. Still, I am arranging a test drive this week. Fingers crossed!