They certainly have, well at some dealers anyway. Those dealers who live in the real world have dropped their prices considerably, and have been striking some really good deals. Saved £8k on my nealy new MCS But there are identically specced cars on cherished that are up for £4k more than mine was when I bought her in November.
That car is actually in Solihull at the moment - I've been looking at it, but as it is the group's lowest priced car, and this is Sytner, they refuse point blank to move on price. So they've missed out on a sale as I won't buy it out of principle now. Nor will I buy from them anything else that they have! (Unless they whisper nicely in my ear!)
when i picked mine up on Friday the dealer was chatting about prices and they believe due to a shortgage of stock especially in MCS's the prices will rise. They said the delaer network as a whole is carrying 50% of its normal level and that goes for BMW too.
He said they were at a Group auction ( ie BMW Supplied cars) and nearly new used Mini's were going through for retail price just so dealers had stock on the forecourt. I beleive this as i have seen how quick cars have been going. Park Lane for exampl sold 18 cars in one weekend and most of those were over the phone.
It makes sense, the prices have dropped massively and also supply has stopped with the factory being shut. eventually that supply demand equation will rear its head and force the prices up a little. Also the MCS is clearing up as its a 175bhp quick car with 120 quid tax and great fuel economy, so makes sense as a purchase. I was also told that most buyers of the R56 MCS are current owners of R53's who are sick of the low fuel eceonmy and potential huge tax to come on them.
its all good news really for us R56 owners i think
I think that they are though. I know that Sytner Solihull have shifted their demonstrator in 2 months since they had it in. That's on top of any additional 'new' sales that they have made.
I think that you'll probably find that the usual media induced frenzy is to blame for the perception that the cars should be being given away - if you'd said 6 months ago that the JCW would be around 19k with a boat-load of options on it by this time, I'd have laughed, and so too would BMW!
The other side of the coin is that if the prices are too low, then you just lose out on the residual value at trade in time!
The JCW will most likely depreciate more quickly than the MCS, simply because it's appearance and nature are somewhat more aggressive, and put off some prospective buyers. (The old 210JCW was guilty of this, and as such only attracts a £500 premium over a standard MCS of the same year/mileage on dealer trade in!)
My heart's telling me that I'm going to love the JCW, but my head is telling me that it truly has to go some to improve on the fun factor of the MCS, without being too intimidating. Still, I am arranging a test drive this week. Fingers crossed!
I did think that this may be a contributing factor when the factory had it's extended break - by reducing supply, there is a genuine reason to maintain the premium. You have to give it to the Germans, they certainly maintain efficiency, even when it comes down to global economic crisis!
(I'm pretty sure that under MG Rover, they would have just carried on pushing them through the door, and you could have two for the price of one around now!)
i think that being in the hunt for a JCW will benefit you as like you say its seen as more agressive and so on that way it stays on the forecourts longer than a standard MCS which should hopefully mean that dealers will be more open to cutting a little in price in the next few weeks/ months.
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