Help out some students- Quick MINI Questionnaire

[IMCninja]

Hey MINI community, we are part of a market research project team for a Integrated Marketing Communication class at the University of Portland. Trying to do as much field research as we can gather, we have discovered online forums and communities are a great asset. We have been tasked with targeting a market for the new MINI Countryman with an age demographic of 20-30 years old. Some of you may not fall into that age-range, but still, any feedback regardless would be much appreciated.

We have a few quick, open-ended questions for you guys that would greatly help us with our project. Feel free to answer any questions you want, and also don't hesitate to add in any other opinions that we did not cover. Thanks again guys!


What attracted you to the MINI before you purchased one?

What are your favorite features about your MINI?

What sort of hobbies and activities do you enjoy doing; any that include the use of your MINI?

What do you feel are MINI brand’s greatest strengths and greatest weaknesses?

If your MINI were a person, what sort of person would they be (Lifestyle, clothing choice, hobbies, personality, etc)?

How well does the new MINI Countryman fit in with the rest of the MINI community?

What features do you admire most in the Countryman? The least?

How would you market the new Countryman?

(Optional) What is your age and income level?