"Cost Price" promotion from my local dealer
Some propaganda landed on my doorstep this week from Barons Mini: Your chance to purchase a new mini at "cost price"
Out of curiosity I called to ask what that means, and was told it would be a discount of about 6%.
A quick check on Broadspeed indicates that shopping around I can get about 5% easily, in any event.
I know times are tight, but I find it hard to believe that a dealer could survive on a 6% margin. Surely the "real" margin must be twice that.
Does anybody know?