| Here is a bit of NY Times article.......
Don't beat up on the messenger, this is a FYI.....With what is going on at the Times anything is bound to be printed...:-)
BillO.
Metrosexuals Come Out
By WARREN ST. JOHN
BY his own admission, 30-year-old Karru Martinson is not what you'd call a manly man. He uses a $40 face cream, wears Bruno Magli shoes and custom-tailored shirts. His hair is always just so, thanks to three brands of shampoo and the precise application of three hair grooming products: Textureline Smoothing Serum, got2b styling glue and Suave Rave hairspray.
Mr. Martinson likes wine bars and enjoys shopping with his gal pals, who have come to trust his eye for color, his knack for seeing when a bag clashes with an outfit, and his understanding of why some women have 47 pairs of black shoes. ("Because they can!" he said.) He said his guy friends have long thought his consumer and grooming habits a little . . . different. But Mr. Martinson, who lives in Manhattan and works in finance, said he's not that different.
"From a personal perspective there was never any doubt what my sexual orientation was," he said. "I'm straight as an arrow."
So it was with a mixture of relief and mild embarrassment that Mr. Martinson was recently asked by a friend in marketing to be part of a focus group of "metrosexuals" — straight urban men willing, even eager, to embrace their feminine sides.
Convinced that these open-minded young men hold the secrets of tomorrow's consumer trends, the advertising giant Euro RSCG, with 233 offices worldwide, wanted to better understand their buying habits. So in a private room at the Manhattan restaurant Eleven Madison Park recently, Mr. Martinson answered the marketers' questions and schmoozed with 11 like-minded straight guys who were into Diesel jeans, interior design, yoga and Mini Coopers, and who would never think of ordering a vodka tonic without specifying Grey Goose or Ketel One.
Before the focus group met, Mr. Martinson said he was suspicious that such a thing as a metrosexual existed. Afterward, he said, "I'm fully aware that I have those characteristics
etc,etc,etc........  | 
Jun 21st, 2003, 06:09 PM
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which I think I'll pass on..;-) 
