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| | #1 |
| Lord of The Four Rings Join Date: Nov 2002 Location: Reminiscing Local Time: 12:29 AM
Posts: 10,745
Offline | Effect of the Italian Job on UK MINI sales Some questions: Is it likely to increase demand for the new MINI particularly aerokitted cars in red/white/blue. If it does will it shore up used prices which although still very good are not holding up as they were when the car was in its infancy? Will classic Mini owners who don't have new MINI's see the film? Opinions please... ![]() 260909 ![]() |
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| | #2 (permalink) |
| MINI2 Regular | I really think the sales will go up after this film. I mean, the film just makes you want a MINI. Also she drives a classic mini in the film, but I don't want to give too much away. Keith 2004 DS/B MCS - Premium Package - Front Fog Lamps - Alloy Patina Dash - Alarm |
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| | #5 (permalink) |
| Trained Monkey Join Date: Jan 2001 Location: Bedfordshire Local Time: 12:29 AM
Posts: 40,356
Offline | Sales will go up, but good luck if they're wanting an Aero Kit! Our trials and tribulations living in a "bleeding edge" eco house... Oxley Woods Living |
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| | #9 (permalink) |
| Back in a first gen. | I tend to agree that sales will go up, certainly for the Cooper & S. One's may turn out to be popular if people want a MINI without digging too deep into their pockets. But if sales go up, that will mean more MINI2 members joining - so that can't be a bad thing can it? |
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| | #13 (permalink) |
| MINI defector Join Date: Mar 2002 Location: Harefield Local Time: 12:29 AM
Posts: 13,666
Offline | Increase in sales?????? A moderate increase I would say. The MINI has been on sale for over 2 years now and if you don't know what one looks like by now you must've been living in a box ![]() I don't think it'll be a huge marketing tool. MINI have already covered most of the ground already ![]() MINI, RX8 and MX5 - Done those............. It's now TTime ![]() ![]() Unofficial MINI2.com bean counter |
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| | #15 (permalink) |
| TT or not TT Join Date: Jul 2001 Location: Tunbridge Wells,Kent Local Time: 12:29 AM
Posts: 3,075
Offline | OH my god...the MINI will turn out to be a Ford Focus... I mean every other car you see on the road will be a MINI. ![]() Jesus...residuals will plummet...I mean a Fiat will be worth more . ![]() They wont go and see the film,but no doubt a small minority will be picketing outside doing what they do best......Moaning and complaining that the MINI has now robbed the original film title. ![]() On a serious note....If the film is a success over here I would of thought demand will be high for New and Used MINIs and that would see the used prices climbing higher than what they are now. ![]() |
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| | #16 (permalink) |
| MINI2 Regular Join Date: Nov 2002 Location: Aberdeen, Scotland Local Time: 12:29 AM
Posts: 200
Offline | Not true. If you go to the MINIitalianjob.com website,....im sure its called,...you will find that MINI are using this as a HUGE marketing tool. A complete unashamed attempt to generate more money and get more and more of us to buy spots, R90's and aero kits. Not that im complaining,....my new pepper white cooper with white roof is gagging for the look!!!!! and if you havent already seen the site, go check it out,...there is a 15MB download on some of the stunts and behind the scenes. Tony 'SONIC' - '53 Mini Cooper, Pepper White - Just arrived |
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| | #17 (permalink) |
| THE STICK Join Date: Feb 2003 Location: Worcestershire WR15 Local Time: 12:29 AM
Posts: 3,261
Offline | Classic owners will go and see it, not all of us are miserable sad gits who hate the MINI. I personally don't have any love for BMW, but I have to admire thier business sense and the customer service I have recieved from BMW and MINI both now and in past dealings. I think sales will increase as do many car/item sales when they are in a hollywood film. I don't know how much but I think their will be a slight boost, we humans are pretty sad in this respect, if its famous we must have it! LOL12 days and 20 or so hours in and I still love it!!!!...MINI I LOVE YOU! Hey any thoughts on names for my little girl? PS/B Cooper chilli I'm really stuck! Sorry to hijack this post |
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| | #18 (permalink) |
| Moderator & Sponsor Join Date: Jul 2002 Location: Edison, NJ Local Time: 08:29 PM
Posts: 534
Offline | Strange how they are "re-releasing" it in theaters this friday in the U.S. Honestly though the commercial makes me want to get a Mini and I already have one. It's like flash to Charlize Theron then a bunch of Minis ripping around then Theron again then lots of Minis. I'm like "I want that one and that on and that one..." I'm sure that the editing was very specific, it makes you want a Mini in less than a minute w/ the hope that maybe Charlize Theron ( or someone equally hot) comes with it. ![]() |
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| | #19 (permalink) |
| MINI2 Master Join Date: Jun 2002 Location: Gloucester, MA, USA Local Time: 07:29 PM
Posts: 7,601
Offline | MINI USA said they *did* see a sales spike (presumably actually an order spike due to the back-ordering). See this on Gabe Bridgers wonderful web site: MINIUSA sees 20% sales spike So the Italian Job is releasing this weekend in England? And I fly in tomorrow just in time to see it again ![]() |
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