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Old Oct 16th, 2003, 11:19 PM   #1
haiyanzs
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Sweden Marketing research

Hi everybody, my name is Sara; I’m currently studying at the Royal Institute of Technology in Sweden. Right now I’m doing a cultural market analysis about the new Mini car and I’m would like to know your opinion about the car to understand why it is so unique and special.
I have some questions that I would like you to answer either here or to my mail. sara_svensson@hotbrev.com
Thanks in advance.
Best Regards Sara.

1) What does the Mini offer that other car doesn’t?
2) Which car would you buy in the same price range if you
couldn’t buy a Mini?
3) What three words would you use to describe the car
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Old Oct 16th, 2003, 11:30 PM   #2 (permalink)
planeguy
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1.)style and performance
2.)suburu wrx
3.) handling, style, fun
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Old Oct 17th, 2003, 12:07 AM   #3 (permalink)
iDiaz
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1. Go-kart performance you can only get from a wide-wheelbase car with its wheels pushed out to the corners. Unique hot-hatch styling and keen attention to detail not found in other cars in its class (aside from Volkswagen, maybe). The most fun you can have for under $25,000.

2. Volkswagen GTI 20th Anniversary Edition, Subaru Impreza WRX.

3. nimble, friendly, bulldog
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Old Oct 17th, 2003, 02:38 AM   #4 (permalink)
miniyup
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1) What does the Mini offer that other car doesn’t?'
Combination of unique style and sense of style, yet practical design. Fantastic performance and feel for the road.

2) Which car would you buy in the same price range if you
couldn’t buy a Mini?
Acura TSX (US version of European Honda Accord) or Mazda6

3) What three words would you use to describe the car
Playful, friendly, unique

miniyup
Built 11 Apr & delivered 23 May: 03 MCS EB/W w/ wide stripe F&R, all 3 Pkgs (except wheels - 16" v-spoke), Lapis, Anthracite
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Old Oct 17th, 2003, 02:41 AM   #5 (permalink)
NEMINI
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1. Styling, history, Grin factor, Community
2. None, I would not have bought a new car at all
3. Amazing, Unique, Value

Last edited by GMINI03 : Oct 17th, 2003 at 06:57 AM.
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Old Oct 17th, 2003, 02:53 AM   #6 (permalink)
stryder
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1) small luxury performance car
2) Probably would have waited a year or two and bought something more expensive
3) fun, unique, tossable

Magic 8-ball was correct. All be in awe of Magic 8 ball.
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Old Oct 17th, 2003, 03:01 AM   #7 (permalink)
azimmerm
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1. Style, Luxury, Performance, Head turning Factor.
2. Would have bought another pre-owned BMW
3. Cool, Unique, and Fun
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Old Oct 17th, 2003, 06:51 AM   #8 (permalink)
LUV2MINI
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1) What does the Mini offer that other car doesn’t?
Excellent performance at a cheap price and attention to detail and great design
2) Which car would you buy in the same price range if you
couldn’t buy a Mini?
not quite in the same price range but Nissan 350Z
3) What three words would you use to describe the car
Agile, Fun, Surprisingly fast
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Old Oct 17th, 2003, 06:54 AM   #9 (permalink)
tavis1
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Quote: Originally Posted by haiyanzs
Hi everybody, my name is Sara; I’m currently studying at the Royal Institute of Technology in Sweden. Right now I’m doing a cultural market analysis about the new Mini car and I’m would like to know your opinion about the car to understand why it is so unique and special.
I have some questions that I would like you to answer either here or to my mail. sara_svensson@hotbrev.com
Thanks in advance.
Best Regards Sara.

1) What does the Mini offer that other car doesn’t?
2) Which car would you buy in the same price range if you
couldn’t buy a Mini?
3) What three words would you use to describe the car

1. Style, handeling, history, ambiance, it is more than just car its a culture. Lets put it this way: what Harley did for the motorcycle, MINI dose for the automobile.
2. none, but maybe by some off chance Toyota Matrix and thats stretching it.
3. Fun, sexy, bad ass
Tavis1
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Old Oct 17th, 2003, 07:21 AM   #10 (permalink)
bluesmini
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1. handeling, BMW owned. big sunroof.
2. if i didn't get my MINI i'd have bought a house, not it the same price range. do what you have to do....
3. addictive, heart-pounding and different
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Old Oct 17th, 2003, 07:49 AM   #11 (permalink)
ashley adam
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1) What does the Mini offer that other car doesn’t?
2) Which car would you buy in the same price range if you
couldn’t buy a Mini?
3) What three words would you use to describe the car

Answer

1 - Almost Complete driving pleasure
2 - I would walk
3 - Need more than 3

Finally Good Luck with your research
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Old Oct 17th, 2003, 02:58 PM   #12 (permalink)
trixie
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Quote: Originally Posted by haiyanzs
Hi everybody, my name is Sara; I’m currently studying at the Royal Institute of Technology in Sweden. Right now I’m doing a cultural market analysis about the new Mini car and I’m would like to know your opinion about the car to understand why it is so unique and special.
I have some questions that I would like you to answer either here or to my mail. sara_svensson@hotbrev.com
Thanks in advance.
Best Regards Sara.

1) What does the Mini offer that other car doesn’t?
2) Which car would you buy in the same price range if you
couldn’t buy a Mini?
3) What three words would you use to describe the car

1. Style, performance, great price
2. Probably a Matrix
3. Cool, satisfying, fun...umm, retro, unique, cool...ummm, zippy, groovy, smart...

It's for people who are attracted to something before it becomes trendy and mainstream, people who live a little "outside the box", people who recognize value and honor great design, people who have the knack for being smart and frugal but still have lots of fun. And for people who don't mind answering all the inevitable questions from those who haven't yet mastered that knack.
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Old Oct 17th, 2003, 03:08 PM   #13 (permalink)
WarGod
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1 - Style and a piece of history
2 - I wouldn't - i would keep my present car
3 - Stylish, enviable, fun
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Old Oct 17th, 2003, 03:25 PM   #14 (permalink)
MINImeat
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1-A $20K car that seats 4, accelerates like a Mustang GT, handles like a Porsche, and looks like nothing else on the road.
2-Subaru WRX Wagon
3-Quick, Agile, Life-changing

MINImeat
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Old Oct 17th, 2003, 03:31 PM   #15 (permalink)
Martin L
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Tjena Sara!

1. Style and driving experience
2. Peugeot 206 GTi 180
3. Fun, individual and iconic

MINI, RX8 and MX5 - Done those............. It's now TTime

Unofficial MINI2.com bean counter
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Old Oct 17th, 2003, 03:36 PM   #16 (permalink)
goin440
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1) Nothing. Maybe the feel of exhilaration and excitement with the connection of road and car.

2) Something with 4wd, car or truck... probably truck, I'm a country boy.

3) Its really fun.

-goin440 IB/IB MC
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Old Oct 17th, 2003, 05:42 PM   #17 (permalink)
badboyzbadboyz
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1) What does the Mini offer that other car doesn’t?
2) Which car would you buy in the same price range if you
couldn’t buy a Mini?
3) What three words would you use to describe the car

1) It offers a car which is different from the rest and handles better than cars more than twice its price. And the looks ..... ow yes!
2) Nothing else interests me. Most cars look like the same old boring style. I would have kept my current car.
3) Fun, Different, Agile
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Old Oct 17th, 2003, 08:58 PM   #18 (permalink)
xplode
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1) performance/price ratio is unbeatable, heritage
2) none, i wasn't looking to buy a new car but couldn't help myself
3) fun, agile... humble (as in not pretentious)

och du, sara, glöm inte bort oss när analysen är klar!

cooper s '05
x brg/white/chrome, cordoba/anthracite/chrome, flik wasp 17x7
x delivered july 26th 2005
cooper '02 replaced
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x built june 21st, arrived july 15th on the traviata, delivered july 26th 2002
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Old Oct 17th, 2003, 09:05 PM   #19 (permalink)
bascule
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1) A grin even when I'm driving somewhere I don't want to go.
2) Focus RS
3) Sexy little bugger.
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Old Oct 17th, 2003, 09:06 PM   #20 (permalink)
robinboyes
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1) What does the Mini offer that other car doesn’t?
A heritage that no other car has, BMW has taken the Mini name and understood what the original was all about. The New MINI is an evolution of the classic and comes complete with MINI DNA.
New MINI offers a driving experience like no other in its class. From the sculpted body to the interior details MINI is a modern style Icon.
New MINI is Back to the Future.

2) Which car would you buy in the same price range if you
couldn’t buy a Mini?
Something sporty, small hot hatch - maybe Vauxhall corsa or similar
Or a second hand Mk1 Golf GTI.

3) What three words would you use to describe the car
Stylish.
Drivers Car.
Iconic.

Hope This Helps!!!!!

Roblad

New MINI....more than the sum of its parts.
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