MINI2

Paul · Mar 19th, 2002, 08:37 PM

Thought people may be interested to know that as of Feb 2002, the MINI Cooper/MINI One sales split is 60/40 in favour of the Cooper.

This surprised me, I thought the One would have sold less than this.

LMB · Mar 19th, 2002, 08:48 PM

Quote:

Originally posted by Paul_Mullett
Thought people may be interested to know that as of Feb 2002, the MINI Cooper/MINI One sales split is 60/40 in favour of the Cooper.

This surprised me, I thought the One would have sold less than this.

ONE owner's are cunning; they soup up their Mini to look like a Cooper.

LMB

smiffy · Mar 20th, 2002, 04:07 AM

Quote:

Originally posted by LMB

ONE owner's are cunning; they soup up their Mini to look like a Cooper.

LMB

And Cooper owners will tart their cars up to be like the S

R1 · Mar 20th, 2002, 04:49 AM

Quote:

Originally posted by smiffy

And Cooper owners will tart their cars up to be like the S

With that awfull bonnet scoop and no chrome ???? .... you must be joking!

JonBlakeburn · Mar 20th, 2002, 06:59 AM

Quote:

Originally posted by R1

With that awful bonnet scoop and no chrome

You mean "gorgeous" bonnet scoop.

Dogger · Mar 20th, 2002, 07:54 AM

Quote:

Originally posted by JonBlakeburn

You mean "gorgeous" bonnet scoop.

Looks like a big hole in the front to me..

It'll come in handy for catching bugs in Summer though..

As for the ONE sales split, it doesn't really suprise me from what I've seen at the dealers. Most salesmen seem to 'sell' the Cooper and then mention in passing that there's this other model that's a few grand less...at which point the 'floaters' often opt for the ONE instead. They get all the looks and the prestige of owning a MINI, without the higher insurance and price tag!..

smartbomb · Mar 20th, 2002, 09:16 AM

I went foe the Cooper as it has the chrome and IMHO looks superb. The bonnet of the S looses the smooth slope and the hole, scoop, letterbox, whatever is a wee bit naff.

Viscount Charles · Mar 20th, 2002, 11:38 AM

I seem to recall hearing, way back when, that BMW were predicting a 2/3rds-1/3rd split in sales in favour of the One, but from launch day onwards it's been the 60/40 split in favour of the Cooper that Paul was told.

Unsurprising that the Cooper gets the lion's share of the sales; but I'm also not surprised that the One holds it's own - after all, there's a fairly strong market to be exploited amongst the pensioners and hairdressers

Dom · Mar 20th, 2002, 11:43 AM

Quote:

Originally posted by Dogger

at which point the 'floaters' often opt for the ONE instead.

Is that a cunning way of saying ONE's are sh*t?

hehehehe...

Dom

MrCooper · Mar 20th, 2002, 12:07 PM

Dogger · Mar 20th, 2002, 12:22 PM

Quote:

Originally posted by Dom

Is that a cunning way of saying ONE's are sh*t?

hehehehe...

Dom

Oi !!

Mine isn't at any rate..or rather it won't be once my replacement arrives! Just a thought, but does those sales figures include replacements?..

spanky2k · Mar 20th, 2002, 12:26 PM

Quote:

Is that a cunning way of saying ONE's are sh*t?

shhh!!! don't let smiffy hear!

Red & White Cooper 2 · Mar 20th, 2002, 04:29 PM

At launch, MINI predicted the 60/40 sales split. However, I remember seeing posted here by someone apparently "in the know" that the early sales split was 75/25. The same person also said take-up of the chili pack was 60% of Cooper buyers. I wonder if that has also come down.

Apial · Mar 20th, 2002, 04:53 PM

MINI ONEs have a much smaller profit margin in them for the dealer. They were marketed to get it under the £10000 price barrier at a cost to profit %.

Canny buyers will get the One as better value and only add the extras that they really want. If you don't want the slight performance enhancement, if thats what you call its torque curve, then why fork out £1400 extra just so you can pay more insurance and suffer poorer fuel economy and a poorer ride over rural tracks?

Dealers of course will convince you that you want only a Cooper. One dealer I know hated letting buyers take a test drive in a Cooper and a One. Once they had driven both most customers remarked that they could not really tell much difference and cancelled their Cooper order to get a One.

Company car drivers too get a lower tax in the One than the Cooper due to the Ones lower CO2 emmisions.

Spend the extra cash on extra airbags. You might only get one chance to use them. In fact if you have the cash why not buy the lot, but please don't grumble at trade in time.

Not that I'm biased or anything.

Mar 19th, 2002, 08:37 PM	#1
Paul Trained Monkey My Classifieds Join Date: Jan 2001 Location: Bedfordshire Local Time: 12:57 AM Posts: 40,356 Offline	MINI One - Cooper Sales Split (UK). Thought people may be interested to know that as of Feb 2002, the MINI Cooper/MINI One sales split is 60/40 in favour of the Cooper. This surprised me, I thought the One would have sold less than this. Our trials and tribulations living in a "bleeding edge" eco house... Oxley Woods Living

Mar 19th, 2002, 08:48 PM	#2 (permalink)
LMB Toon Toon.. <div><a href= Join Date: Aug 2001 Location: Up North Local Time: 12:57 AM Posts: 23,727 Offline	Re: MINI One - Cooper Sales Split (UK). Quote: Originally posted by Paul_Mullett Thought people may be interested to know that as of Feb 2002, the MINI Cooper/MINI One sales split is 60/40 in favour of the Cooper. This surprised me, I thought the One would have sold less than this. ONE owner's are cunning; they soup up their Mini to look like a Cooper. LMB

Mar 20th, 2002, 04:07 AM	#3 (permalink)
smiffy MINI2 Master Join Date: Aug 2001 Location: Here Local Time: 12:57 AM Posts: 5,718 Offline	Re: Re: MINI One - Cooper Sales Split (UK). Quote: Originally posted by LMB ONE owner's are cunning; they soup up their Mini to look like a Cooper. LMB And Cooper owners will tart their cars up to be like the S S for Smiffy "Kids in the front seat cause accidents, accidents in the backseat cause kids!"

Mar 20th, 2002, 04:49 AM	#4 (permalink)
R1 Addicted to Speed!! Join Date: Sep 2001 Location: ..."B" roads!! Local Time: 12:57 AM Posts: 4,866 Offline	Re: Re: Re: MINI One - Cooper Sales Split (UK). Quote: Originally posted by smiffy And Cooper owners will tart their cars up to be like the S With that awfull bonnet scoop and no chrome ???? .... you must be joking!

Mar 20th, 2002, 06:59 AM	#5 (permalink)
JonBlakeburn Indecisive MINI Owner Join Date: Jul 2001 Location: United Kingdom Local Time: 01:57 AM Posts: 473 Offline	Re: Re: Re: Re: MINI One - Cooper Sales Split (UK). Quote: Originally posted by R1 With that awful bonnet scoop and no chrome You mean "gorgeous" bonnet scoop. Jon Blakeburn 2002 Raven Blue Lupo GTi

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Mar 20th, 2002, 07:54 AM	#6 (permalink)
Dogger Moderator & Sponsor Join Date: May 2001 Location: Leeds (Garforth) Local Time: 12:57 AM Posts: 358 Offline	Re: Re: Re: Re: Re: MINI One - Cooper Sales Split (UK). Quote: Originally posted by JonBlakeburn You mean "gorgeous" bonnet scoop. Looks like a big hole in the front to me.. It'll come in handy for catching bugs in Summer though.. As for the ONE sales split, it doesn't really suprise me from what I've seen at the dealers. Most salesmen seem to 'sell' the Cooper and then mention in passing that there's this other model that's a few grand less...at which point the 'floaters' often opt for the ONE instead. They get all the looks and the prestige of owning a MINI, without the higher insurance and price tag!..

Mar 20th, 2002, 09:16 AM	#7 (permalink)
smartbomb Bring the noise My Classifieds Join Date: Feb 2001 Location: Trancentral Local Time: 12:57 AM Posts: 2,421 Offline	I went foe the Cooper as it has the chrome and IMHO looks superb. The bonnet of the S looses the smooth slope and the hole, scoop, letterbox, whatever is a wee bit naff.

Mar 20th, 2002, 11:38 AM	#8 (permalink)
Viscount Charles MINI2 Senior Join Date: Oct 2001 Location: uk Local Time: 12:57 AM Posts: 448 Offline	I seem to recall hearing, way back when, that BMW were predicting a 2/3rds-1/3rd split in sales in favour of the One, but from launch day onwards it's been the 60/40 split in favour of the Cooper that Paul was told. Unsurprising that the Cooper gets the lion's share of the sales; but I'm also not surprised that the One holds it's own - after all, there's a fairly strong market to be exploited amongst the pensioners and hairdressers Ordered my "S" August '01. Arrived July '02. EB with white roof, wheels and stripes, Chili pack, DSC and climate control. Hate those 17" runflats though. Can now be seen all over the West Midlands, as a blue blur passing everything at speed

Mar 20th, 2002, 11:43 AM	#9 (permalink)
Dom Test thread infiltrator Join Date: Oct 2001 Location: Swindon Local Time: 01:57 AM Posts: 8,420 Offline	Re: Re: Re: Re: Re: Re: MINI One - Cooper Sales Split (UK). Quote: Originally posted by Dogger at which point the 'floaters' often opt for the ONE instead. Is that a cunning way of saying ONE's are sh*t? hehehehe... Dom

Mar 20th, 2002, 12:07 PM	#10 (permalink)
MrCooper MINI2 Senior Join Date: Dec 2001 Location: Lincoln Local Time: 12:57 AM Posts: 353 Offline	Red/white Cooper with Chilli, AC, ASC+T, Computer, Kenwood MP3, Alarm, 17" wheels, BLOODY BIG SMILE. It may say Lincoln but oi be Oirish.

Mar 20th, 2002, 12:22 PM	#11 (permalink)
Dogger Moderator & Sponsor Join Date: May 2001 Location: Leeds (Garforth) Local Time: 12:57 AM Posts: 358 Offline	Re: Re: Re: Re: Re: Re: Re: MINI One - Cooper Sales Split (UK). Quote: Originally posted by Dom Is that a cunning way of saying ONE's are sh*t? hehehehe... Dom Oi !! Mine isn't at any rate..or rather it won't be once my replacement arrives! Just a thought, but does those sales figures include replacements?..

Mar 20th, 2002, 12:26 PM	#12 (permalink)
spanky2k MINI2 Crash Test Driver Join Date: Feb 2002 Location: Brighton Local Time: 01:57 AM Posts: 1,384 Offline	Quote: *Is that a cunning way of saying ONE's are sht? shhh!!! don't let smiffy hear! Spanky2k** Officially the worst MINI driver in the Universe!!!

Mar 20th, 2002, 04:29 PM	#13 (permalink)
Red & White Cooper 2 MINI2 Senior Join Date: Dec 2001 Local Time: 12:57 AM Posts: 372 Offline	At launch, MINI predicted the 60/40 sales split. However, I remember seeing posted here by someone apparently "in the know" that the early sales split was 75/25. The same person also said take-up of the chili pack was 60% of Cooper buyers. I wonder if that has also come down.

Mar 20th, 2002, 04:53 PM	#14 (permalink)
Apial MINI2 Master Join Date: Apr 2001 Location: Lincolnshire Wolds Local Time: 12:57 AM Posts: 819 Offline	MINI ONEs have a much smaller profit margin in them for the dealer. They were marketed to get it under the £10000 price barrier at a cost to profit %. Canny buyers will get the One as better value and only add the extras that they really want. If you don't want the slight performance enhancement, if thats what you call its torque curve, then why fork out £1400 extra just so you can pay more insurance and suffer poorer fuel economy and a poorer ride over rural tracks? Dealers of course will convince you that you want only a Cooper. One dealer I know hated letting buyers take a test drive in a Cooper and a One. Once they had driven both most customers remarked that they could not really tell much difference and cancelled their Cooper order to get a One. Company car drivers too get a lower tax in the One than the Cooper due to the Ones lower CO2 emmisions. Spend the extra cash on extra airbags. You might only get one chance to use them. In fact if you have the cash why not buy the lot, but please don't grumble at trade in time. Not that I'm biased or anything. Balloons? http://www.loony-balloony.co.uk

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