MINI2

johnsocal · May 10th, 2004, 05:36 AM

We all know the mini is a great car but does anone know if its been a financial success for BMW so far?

When the next-gen Mini arrives in 2007/08 do you think they will add different variations like a wagon, 5 door hatch, and a sedan to expand the line up?

Paul · May 10th, 2004, 12:00 PM

It's a goos success, and yes, the range will expand. If all goes to their (revised) master plan we'll be seeing MINIs (and more versions of them) for a long time to come. It's no VW Bug that's for sure.

Todd! · May 10th, 2004, 12:27 PM

Pfft to the BUG!?! (almost dead and buried!)

GO the MINI!!

As the saying goes "Variety is the spice of life!!"

Todd

johnsocal · May 10th, 2004, 03:22 PM

Does anyone know how much money BMW has made (or loss) on the Mini brand since its launch?

miniman marshall · May 10th, 2004, 06:15 PM

Made Lots!!!

The people at BMW are probably just rackin in the dow

Cold Side · May 10th, 2004, 06:17 PM

Quote: Originally Posted by johnsocal

like a wagon and a sedan to expand the line up?

Can someone please give me a translation?

Goonery · May 10th, 2004, 06:19 PM

Quote: Originally Posted by johnsocal

Does anyone know how much money BMW has made (or loss) on the Mini brand since its launch?

Yes some guy in Munich knows exactly how much, down to the last Euro Cent,

Goonery · May 10th, 2004, 06:20 PM

Quote: Originally Posted by Cold Side

Can someone please give me a translation?

Wagon could be an estate car in the UK, and a Sedan would be a four door version (or maybe 3 ??? with a hatch too ????)

Johnny225 · May 10th, 2004, 06:24 PM

Considering the fact that, short of going out of state, dealers are demanding $2500-$5000 and are getting it!(like me!

) Even with premium, waiting lists run for 3-5 months. Without it's around 12-16 months(around here). There's no question that MINI has become a huge seller for BMW, they made the right decision to revive the MINI! Plus, the dealerships(around here, again) have an inverntory of about three cars! Low inventory + extrmely high demand = Lotsa profit!

moorlockx · May 10th, 2004, 07:10 PM

>>>Wagon could be an estate car in the UK, and a Sedan would be a four door version (or maybe 3 ??? with a hatch too ????)<<<

The wagon (as in station wagon) definition would fit the 4 door conversion that's being produced in Italy. A sedan normally denotes having a trunk instead of a hatch back design, so I don't think this will happen.....at least I hope it doesn't.

johnsocal · May 10th, 2004, 08:15 PM

The question is if BMW (main Corporate) has made a profit off the Mini-brand yet (after all expenses)??

andyupnorth · May 10th, 2004, 09:01 PM

180,000 units per annum from a standing start in 3 years? If they can't make a profit on that they don't deserve to be in business. Bearing in mind they bought the whole Rover Group for about £800 million, then sold Land Rover to Ford for £1800 million they were quids in from early doors. They picked up the MINI brand for next to nothing - what price would it be now?

Goonery · May 10th, 2004, 09:05 PM

Quote: Originally Posted by johnsocal

The question is if BMW (main Corporate) has made a profit off the Mini-brand yet (after all expenses)??

Well do you think they would tell you, I certainly would'nt want to make it public

dcfkan · May 10th, 2004, 09:29 PM

I am sure I read it somewhere that BMW does not make a lot out of the MINI, and that it would take some time before the recoup the initial investment blah blah blah

DK

:apple:

dcfkan · May 10th, 2004, 09:31 PM

Quote: Originally Posted by Red&blackS

Pfft to the BUG!?! (almost dead and buried!)

It is on its last leg with the convertible, however, I guess it would soon die due to the MINI Cabrio

Given the choice, I would choose the MINI convertible over the plastic Beetle

DK

:apple:

dietcokeplease · May 10th, 2004, 09:45 PM

I read somewhere that projected sales for MINI in the UK was only 40,000 units and that currently they're selling way in excess of that.

As for the bug cabrio, I was loading up with shopping in a parent & child space and a mother driving a new 04 bug cabrio parked in the next space. Now we all know that parent & child spaces are huge and yet she still managed to park about 4 foot from the kerb on her side and about 1 foot from my door. She got out had a look and said, "Sorry it's so curvy I can't tell where it starts and ends".

ninethreeeleven · May 10th, 2004, 09:53 PM

I think that as the gas prices rise so will purchases of the MINI and cars like it. Only thing I see that needs to change for this to become true, is there needs to be a model that runs on regular unleaded. Americans are too selfish to buy a car for its fuel consumption (or lack there of) and pay for the highest priced gas..... as stupid as that sounds I am afraid its true.
People wont buy this as a car jsut to commute, hope I didn't sound like that. I think people will start rethinking how much car they actually need, and will buy accordingly. The fun factor of the MINI is obviously what sells it, the fuel economy is a plus.

Eric_Rowland · May 10th, 2004, 10:57 PM

Quote: Originally Posted by goonery

Yes some guy in Munich knows exactly how much, down to the last Euro Cent,

Yes, but how much in British pounds?

In reality, it's a difficult question, lots depending on IRR (internal rate of return) and WCC (weighted cost of capital). If you say 'since it's launch', then you're only factoring in marketing and sales in addition to the manufacturing costs. Prior to that they had development and manufacturing tooling, which undoubtedly cost quite a bit. Still, they're making money on each unit, so it's only a matter of time. I'm in finance, and 'How much money have we made?' all depends on who's asking and who's telling.
As for dealer markup, that doesn't usually go back to corporate.

Todd! · May 11th, 2004, 03:46 AM

I think it is safe to say that Min has made BMW a lot more than they were expecting...

Most markets are up on predictions, and things seem to be getting bigger!!

Premium unleaded is used for mini's becasue they are premium cars!!

Todd

miniman marshall · May 11th, 2004, 04:50 AM

I was able to find this:

"About 36,000 Mini Coopers sold in the USA last year — almost double what the company had projected, says Jack Pitney, vice president at Mini USA.

and

Sales of 176,000 cars last year were up 22.4% from 2002, and the Mini factory in Oxford, England, is running full tilt. Although BMW doesn't break out the Mini's earnings, Deutsche Bank estimates that the unit produced a pretax profit of $61.5 million last year, on revenues of $3.4 billion.

http://www.businessweek.com/magazine...7075_mz054.htm

there you go, cheers

May 10th, 2004, 05:36 AM	#1
johnsocal MINI2 Senior Join Date: Jun 2002 Local Time: 06:26 AM Posts: 380 Offline	Has the Mini-brand been a financial success for BMW?? We all know the mini is a great car but does anone know if its been a financial success for BMW so far? When the next-gen Mini arrives in 2007/08 do you think they will add different variations like a wagon, 5 door hatch, and a sedan to expand the line up?

May 10th, 2004, 12:27 PM	#3 (permalink)
Todd! Boy who made the wolf cry Join Date: Mar 2004 Location: Geelong, Vic, Aus Local Time: 04:26 PM Posts: 10,892 Offline	Pfft to the BUG!?! (almost dead and buried!) GO the MINI!! As the saying goes "Variety is the spice of life!!" Todd PROJECT POLARIS - Die Wiedergeburt eines kultautos

May 10th, 2004, 06:15 PM	#5 (permalink)
miniman marshall MINI2 Regular Join Date: Mar 2004 Location: Calgary, AB Local Time: 11:26 PM Posts: 212 Offline	Made Lots!!! The people at BMW are probably just rackin in the dow Last edited by miniman marshall : May 11th, 2004 at 04:38 AM.

May 10th, 2004, 07:10 PM	#10 (permalink)
moorlockx MINI2 Master Join Date: Apr 2003 Location: Fayetteville, NC, US Local Time: 01:26 AM Posts: 893 Offline	>>>Wagon could be an estate car in the UK, and a Sedan would be a four door version (or maybe 3 ??? with a hatch too ????)<<< The wagon (as in station wagon) definition would fit the 4 door conversion that's being produced in Italy. A sedan normally denotes having a trunk instead of a hatch back design, so I don't think this will happen.....at least I hope it doesn't. -- '03 S B/W

May 10th, 2004, 09:01 PM	#12 (permalink)
andyupnorth MINI2 Master Join Date: Aug 2003 Location: Newcastle Local Time: 07:26 AM Posts: 781 Offline	180,000 units per annum from a standing start in 3 years? If they can't make a profit on that they don't deserve to be in business. Bearing in mind they bought the whole Rover Group for about £800 million, then sold Land Rover to Ford for £1800 million they were quids in from early doors. They picked up the MINI brand for next to nothing - what price would it be now? "Do try to keep up Nigel!"

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May 10th, 2004, 12:00 PM	#2 (permalink)
Paul Trained Monkey My Classifieds Join Date: Jan 2001 Location: Bedfordshire Local Time: 07:26 AM Posts: 40,435 Offline	It's a goos success, and yes, the range will expand. If all goes to their (revised) master plan we'll be seeing MINIs (and more versions of them) for a long time to come. It's no VW Bug that's for sure.

May 10th, 2004, 03:22 PM	#4 (permalink)
johnsocal MINI2 Senior Join Date: Jun 2002 Local Time: 06:26 AM Posts: 380 Offline	Does anyone know how much money BMW has made (or loss) on the Mini brand since its launch?

May 10th, 2004, 06:17 PM	#6 (permalink)
Cold Side Animal Join Date: Mar 2004 Location: Location Location Local Time: 07:26 AM Posts: 12,136 Offline	Quote: Originally Posted by johnsocal like a wagon and a sedan to expand the line up? Can someone please give me a translation?

May 10th, 2004, 06:19 PM	#7 (permalink)
Goonery Time for CHANGE ! My Classifieds Join Date: Aug 2003 Local Time: 07:26 AM Posts: 13,503 Offline	Quote: Originally Posted by johnsocal Does anyone know how much money BMW has made (or loss) on the Mini brand since its launch? Yes some guy in Munich knows exactly how much, down to the last Euro Cent,

May 10th, 2004, 06:20 PM	#8 (permalink)
Goonery Time for CHANGE ! My Classifieds Join Date: Aug 2003 Local Time: 07:26 AM Posts: 13,503 Offline	Quote: Originally Posted by Cold Side Can someone please give me a translation? Wagon could be an estate car in the UK, and a Sedan would be a four door version (or maybe 3 ??? with a hatch too ????)

May 10th, 2004, 06:24 PM	#9 (permalink)
Johnny225 Mr Buttons! Join Date: Dec 2003 Location: San Jose, CA Local Time: 10:26 PM Posts: 845 Offline	Considering the fact that, short of going out of state, dealers are demanding $2500-$5000 and are getting it!(like me! ) Even with premium, waiting lists run for 3-5 months. Without it's around 12-16 months(around here). There's no question that MINI has become a huge seller for BMW, they made the right decision to revive the MINI! Plus, the dealerships(around here, again) have an inverntory of about three cars! Low inventory + extrmely high demand = Lotsa profit!

May 10th, 2004, 08:15 PM	#11 (permalink)
johnsocal MINI2 Senior Join Date: Jun 2002 Local Time: 06:26 AM Posts: 380 Offline	The question is if BMW (main Corporate) has made a profit off the Mini-brand yet (after all expenses)??

May 10th, 2004, 09:05 PM	#13 (permalink)
Goonery Time for CHANGE ! My Classifieds Join Date: Aug 2003 Local Time: 07:26 AM Posts: 13,503 Offline	Quote: Originally Posted by johnsocal The question is if BMW (main Corporate) has made a profit off the Mini-brand yet (after all expenses)?? Well do you think they would tell you, I certainly would'nt want to make it public

May 10th, 2004, 09:29 PM	#14 (permalink)
dcfkan In exile, down SOUTH! Join Date: Aug 2001 Location: London WC1 Local Time: 07:26 AM Posts: 13,580 Offline	I am sure I read it somewhere that BMW does not make a lot out of the MINI, and that it would take some time before the recoup the initial investment blah blah blah DK :apple:

May 10th, 2004, 09:31 PM	#15 (permalink)
dcfkan In exile, down SOUTH! Join Date: Aug 2001 Location: London WC1 Local Time: 07:26 AM Posts: 13,580 Offline	Quote: Originally Posted by Red&blackS Pfft to the BUG!?! (almost dead and buried!) It is on its last leg with the convertible, however, I guess it would soon die due to the MINI Cabrio Given the choice, I would choose the MINI convertible over the plastic Beetle DK :apple:

May 10th, 2004, 09:45 PM	#16 (permalink)
dietcokeplease Official MINI2 Fluffer Join Date: Jul 2001 Location: Spearmint Rhino Local Time: 06:26 AM Posts: 5,316 Offline	I read somewhere that projected sales for MINI in the UK was only 40,000 units and that currently they're selling way in excess of that. As for the bug cabrio, I was loading up with shopping in a parent & child space and a mother driving a new 04 bug cabrio parked in the next space. Now we all know that parent & child spaces are huge and yet she still managed to park about 4 foot from the kerb on her side and about 1 foot from my door. She got out had a look and said, "Sorry it's so curvy I can't tell where it starts and ends". There is just one moon and one golden sun; And a smile mean friendship to ev'ryone; Through the mountains divide, and the oceans are wide; It's a small world after all.

May 10th, 2004, 09:53 PM	#17 (permalink)
ninethreeeleven It is Inevitable... Join Date: Mar 2004 Location: The Empire State Local Time: 02:26 AM Posts: 109 Offline	I think that as the gas prices rise so will purchases of the MINI and cars like it. Only thing I see that needs to change for this to become true, is there needs to be a model that runs on regular unleaded. Americans are too selfish to buy a car for its fuel consumption (or lack there of) and pay for the highest priced gas..... as stupid as that sounds I am afraid its true. People wont buy this as a car jsut to commute, hope I didn't sound like that. I think people will start rethinking how much car they actually need, and will buy accordingly. The fun factor of the MINI is obviously what sells it, the fuel economy is a plus.

May 10th, 2004, 10:57 PM	#18 (permalink)
Eric_Rowland MINI2 Regular Join Date: May 2003 Location: Santa Cruz, CA Local Time: 06:26 AM Posts: 190 Offline	Quote: Originally Posted by goonery Yes some guy in Munich knows exactly how much, down to the last Euro Cent, Yes, but how much in British pounds? In reality, it's a difficult question, lots depending on IRR (internal rate of return) and WCC (weighted cost of capital). If you say 'since it's launch', then you're only factoring in marketing and sales in addition to the manufacturing costs. Prior to that they had development and manufacturing tooling, which undoubtedly cost quite a bit. Still, they're making money on each unit, so it's only a matter of time. I'm in finance, and 'How much money have we made?' all depends on who's asking and who's telling. As for dealer markup, that doesn't usually go back to corporate.

May 11th, 2004, 03:46 AM	#19 (permalink)
Todd! Boy who made the wolf cry Join Date: Mar 2004 Location: Geelong, Vic, Aus Local Time: 04:26 PM Posts: 10,892 Offline	I think it is safe to say that Min has made BMW a lot more than they were expecting... Most markets are up on predictions, and things seem to be getting bigger!! Premium unleaded is used for mini's becasue they are premium cars!! Todd PROJECT POLARIS - Die Wiedergeburt eines kultautos

May 11th, 2004, 04:50 AM	#20 (permalink)
miniman marshall MINI2 Regular Join Date: Mar 2004 Location: Calgary, AB Local Time: 11:26 PM Posts: 212 Offline	I was able to find this: "About 36,000 Mini Coopers sold in the USA last year — almost double what the company had projected, says Jack Pitney, vice president at Mini USA. and Sales of 176,000 cars last year were up 22.4% from 2002, and the Mini factory in Oxford, England, is running full tilt. Although BMW doesn't break out the Mini's earnings, Deutsche Bank estimates that the unit produced a pretax profit of $61.5 million last year, on revenues of $3.4 billion. http://www.businessweek.com/magazine...7075_mz054.htm there you go, cheers Last edited by miniman marshall : May 11th, 2004 at 05:01 AM.

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