MINI2

Paul · Jan 26th, 2001, 12:48 AM

I have been looking over all the international new MINI sites, and I have noticed a big difference in how the car is presented to different nations.

To me, the most notable seems to be the USA, and the Netherlands, who get a very different style to the UK site.

Anybody else surfed the official MINI sites? Anyone else found another nations site more appealing than their own?

I did!

:9

digidelia · Jan 28th, 2001, 10:01 AM

I think that it's going to take a great deal of promotion to make the new mini attractive to us Americans.
Since Europeans inherently love hatchbacks there won't be as much fanfare as there will here in the states.

...Just my opinion...

Scott

Paul · Jan 28th, 2001, 05:49 PM

I think it will take a lot to make the new MINI work as BMW intend, i.e as a up market cool "toy" car.

It will be interesting to see how their marketing strategies pan out leading up to, and then followning the cars release in different places.

B)

digidelia · Jan 28th, 2001, 09:40 PM

I am actually surprised that BMW hasn't teased us with a commerical or two.
Maybe we'll see something during the Super Bowl.

rickwttgrf · Feb 3rd, 2001, 06:38 AM

Quote:

On 28-01-2001 17:40:33 digidelia wrote:
I am actually surprised that BMW hasn't teased us with a commerical or two.
Maybe we'll see something during the Super Bowl.

I think that the general US population is unaware of the new MINI, or for that matter even the original version......all it takes is a slick TV ad campaign and people will go "APE-****" over it! 20,000 units will go fast!

digidelia · Feb 3rd, 2001, 08:25 PM

Hah, they had better not sell so fast that I can't get my hands on one (for a reasonable price)

d. hale · Feb 10th, 2001, 09:57 PM

Quote:

On 28-01-2001 13:49:44 Paul_Mullett wrote:
I think it will take a lot to make the new MINI work as BMW intend, i.e as a up market cool "toy" car.

It will be interesting to see how their marketing strategies pan out leading up to, and then followning the cars release in different places.

B)

The dot-com collapse isn't helping them. Where there used to be a whole class of well-educated, creative aesthetes running around with IPO cash, now there are a lot of worried people thinking about how to cut back.

It's really hard to say how well the MINI will do over here. There *is* a trend towards smaller cars (the new Suzuki campaign reflects this) so the car may appear at the right time. My sense is that as long as BMW isn't trying to take over the world, they'll sell as many as they like.

It's worth noting that people pay $20k+ for a new GTI, or 6-cyl Jetta, which is right in the price range of the MINI.

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Jan 26th, 2001, 12:48 AM	#1
Paul Trained Monkey My Classifieds Join Date: Jan 2001 Location: Bedfordshire Local Time: 11:37 PM Posts: 40,555 Offline	I have been looking over all the international new MINI sites, and I have noticed a big difference in how the car is presented to different nations. To me, the most notable seems to be the USA, and the Netherlands, who get a very different style to the UK site. Anybody else surfed the official MINI sites? Anyone else found another nations site more appealing than their own? I did! :9

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Jan 28th, 2001, 10:01 AM	#2 (permalink)
digidelia MINI2 Regular Join Date: Jan 2001 Location: Las Vegas NV USA Local Time: 10:37 PM Posts: 72 Offline	I think that it's going to take a great deal of promotion to make the new mini attractive to us Americans. Since Europeans inherently love hatchbacks there won't be as much fanfare as there will here in the states. ...Just my opinion... Scott

Jan 28th, 2001, 05:49 PM	#3 (permalink)
Paul Trained Monkey My Classifieds Join Date: Jan 2001 Location: Bedfordshire Local Time: 11:37 PM Posts: 40,555 Offline	I think it will take a lot to make the new MINI work as BMW intend, i.e as a up market cool "toy" car. It will be interesting to see how their marketing strategies pan out leading up to, and then followning the cars release in different places. B)

Jan 28th, 2001, 09:40 PM	#4 (permalink)
digidelia MINI2 Regular Join Date: Jan 2001 Location: Las Vegas NV USA Local Time: 10:37 PM Posts: 72 Offline	I am actually surprised that BMW hasn't teased us with a commerical or two. Maybe we'll see something during the Super Bowl.

Feb 3rd, 2001, 06:38 AM	#5 (permalink)
rickwttgrf MINI2 Newbie Join Date: Feb 2001 Location: us Local Time: 10:37 PM Posts: 10 Offline	Quote: On 28-01-2001 17:40:33 digidelia wrote: I am actually surprised that BMW hasn't teased us with a commerical or two. Maybe we'll see something during the Super Bowl. I think that the general US population is unaware of the new MINI, or for that matter even the original version......all it takes is a slick TV ad campaign and people will go "APE-****" over it! 20,000 units will go fast!

Feb 3rd, 2001, 08:25 PM	#6 (permalink)
digidelia MINI2 Regular Join Date: Jan 2001 Location: Las Vegas NV USA Local Time: 10:37 PM Posts: 72 Offline	Hah, they had better not sell so fast that I can't get my hands on one (for a reasonable price)

Feb 10th, 2001, 09:57 PM	#7 (permalink)
d. hale MINI2 Newbie Join Date: Feb 2001 Location: us Local Time: 10:37 PM Posts: 28 Offline	Quote: On 28-01-2001 13:49:44 Paul_Mullett wrote: I think it will take a lot to make the new MINI work as BMW intend, i.e as a up market cool "toy" car. It will be interesting to see how their marketing strategies pan out leading up to, and then followning the cars release in different places. B) The dot-com collapse isn't helping them. Where there used to be a whole class of well-educated, creative aesthetes running around with IPO cash, now there are a lot of worried people thinking about how to cut back. It's really hard to say how well the MINI will do over here. There is a trend towards smaller cars (the new Suzuki campaign reflects this) so the car may appear at the right time. My sense is that as long as BMW isn't trying to take over the world, they'll sell as many as they like. It's worth noting that people pay $20k+ for a new GTI, or 6-cyl Jetta, which is right in the price range of the MINI.

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