Since I ordered my 'S', here in germany BMW spams me silly with colourful brochures of happy beautiful young people and expects me to cheerfully fill in one dumb poll after the other. Regarding those lifestyled beauties and those questions, I have to conclude that I am definitely NOT the target group. I'm too old, too fat and have never even considered buying a snowboard. To put it short - the advertising for the MINI here in germany is as dumb and uninspired as the car is not. How is it in the other countries? Regarding the decent british website or the us pages, I get the impression that there you're allowed to buy a MINI without looking like a supermodel.