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Ricer? Actually, the spolier is made by JCW too. I didn't think it was too Japanese looking... If anything, Japanese people want their Minis to look more European...
Anyways, it was a Mini sponsored event and this car was a JCW showpiece that belonged to Mini... I seriously doubt that JCW designed this wing to appeal only to their small Japanese audience...
It just looks fairly typical of what we see on a lot of japanese cars such as skylines, WRX's and the like.
Might just take some getting used to, afterall we have been used to the MINI spoiler for awhile.
I didn't mean any disrespect to JCW, but like most of these things, personal preferences and tastes come into it - what will appeal to some may not appeal to others, I guess that is why the MINI has such an extensive optional extras list.
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