MINI2

Sowellman · Dec 12th, 2006, 07:22 PM

BONN (AFX) - Bayerische Motoren Werke AG said it is acquiring the rights to the brand name John Cooper Works under a deal signed yesterday and effective from January 2007.

No financial details were disclosed.

A BMW spokesman said the acquisition is in line with BMW's strategy to strengthen the company's MINI brand.

John Cooper Works currently fits BMW's Mini Cooper and Mini Cooper S models with tuning kits and accessories for customers who want to make the cars faster and sportier.

Hobbe · Dec 12th, 2006, 08:30 PM

No surprise.

JCW is to MINI as ///M is to BMW.

118 · Dec 12th, 2006, 08:51 PM

hmmm interesting....

wheyaye2 · Dec 12th, 2006, 09:15 PM

Could have put money on it.

Hence why they shut up shop earlier this year - it's been a deal in the making.

Tone · Dec 12th, 2006, 10:41 PM

Blimey. Oh well, that's stopped any muddled thinking then

stealth haggis · Dec 12th, 2006, 11:08 PM

i thought they already had

Sowellman · Dec 12th, 2006, 11:48 PM

Quote: Originally Posted by JWF (original)

i thought they already had

They've been talking for more than a year. Took a while, though, to reach an agreement.

LMB · Dec 13th, 2006, 12:09 AM

The new JCW S should be something special.

GoodFinder · Dec 13th, 2006, 03:21 AM

Definitely looking forward to the new JCW S in a few years!

wow · Dec 13th, 2006, 06:48 AM

So does that mean the new JCW MINI will only be available in 2009?

Which is perfect for me then i can get the 07 MCS and keep it for 2 years.

Olly. · Dec 13th, 2006, 12:54 PM

Quote: Originally Posted by wow (original)

So does that mean the new JCW MINI will only be available in 2009?

Which is perfect for me then i can get the 07 MCS and keep it for 2 years.

The works is meant to be out around 2008.

Root Ginger · Dec 13th, 2006, 12:59 PM

There's nothing official on any of BMW's websites yet about this.

The Red Baron · Dec 13th, 2006, 02:09 PM

I don't think that piece of news should come as no suprise to anyone. You only have to look at the new model with everything being MINI and the lack of outside suppliers i.e. no Harmon Kardom Hi-fi option, no Recaro seat option.

Bhozar · Dec 13th, 2006, 02:57 PM

The JCW seats are Recaro for the R56.

Root Ginger · Dec 13th, 2006, 02:57 PM

Quote: Originally Posted by chrisandjax (original)

I don't think that piece of news should come as no suprise to anyone. You only have to look at the new model with everything being MINI and the lack of outside suppliers i.e. no Harmon Kardom Hi-fi option, no Recaro seat option.

Are the new Works seats not Recaro's? The standard seats on the old MINI's were also Recaro's. If you look under the seats you will see the little Recaro tag hanging down from the middle of the seat. I would expect the R56 to be the same.

Root Ginger · Dec 13th, 2006, 03:04 PM

I see BMW buying JCW as a shrewd move. Stops them offering tuning for other vehicles, another company poaching them and will forever cement the JCW - MINI relationship.

As I see it BMW are just protecting their asset. Do people really see this as a bad thing?

cct1 · Dec 13th, 2006, 05:03 PM

Quote: Originally Posted by Root Ginger (original)

I see BMW buying JCW as a shrewd move. Stops them offering tuning for other vehicles, another company poaching them and will forever cement the JCW - MINI relationship.

As I see it BMW are just protecting their asset. Do people really see this as a bad thing?

Personally I'm not so keen on it, although I understand why it's being done, and don't blame BMW for it at all. However, JCW used to mean an aftermarket conversion; it was something off the beaten path--it wasn't production. Now, with the JCW as a factory option and taking it further, being taken over by BMW, it's mainstream; it's now a glorfified production model, and I think something gets lost in the process. Some of the mystique and nostalgia are missing now.

If I was buying an R56, I'd go the JCW route, but I prefer the old setup.

And there is no guarantee that BMW is going to do something extraordinary with the JCW, although hopefully it will. Time will tell. But if they don't do something fairly extraordinary, it's going to dilute the JCW marquee.

Dec 12th, 2006, 07:22 PM	#1
Sowellman MINI2 Regular Join Date: Oct 2006 Location: Oregon Local Time: 02:30 PM Posts: 230 Offline	BMW buys JCW BONN (AFX) - Bayerische Motoren Werke AG said it is acquiring the rights to the brand name John Cooper Works under a deal signed yesterday and effective from January 2007. No financial details were disclosed. A BMW spokesman said the acquisition is in line with BMW's strategy to strengthen the company's MINI brand. John Cooper Works currently fits BMW's Mini Cooper and Mini Cooper S models with tuning kits and accessories for customers who want to make the cars faster and sportier.

Dec 12th, 2006, 08:30 PM	#2 (permalink)
Hobbe Absolut MINI Join Date: Jun 2003 Location: Stockholm Local Time: 11:30 PM Posts: 729 Offline	No surprise. JCW is to MINI as ///M is to BMW. MCS WORKS GP 0120 WWW.BMWSC.COM

Dec 12th, 2006, 08:51 PM	#3 (permalink)
118 salmon feet..... Join Date: Jun 2004 Location: West Sussex Local Time: 10:30 PM Posts: 19,766 Offline	hmmm interesting.... * The Italian Job 2008...... Team 50 - please sponsor us by clicking on my sig! * clicky here to visit the UJ Owners Club thread

Dec 12th, 2006, 10:41 PM	#5 (permalink)
Tone MINI2 Master Join Date: Dec 2002 Location: Dorset, U.K. Local Time: 10:30 PM Posts: 5,795 Offline	Blimey. Oh well, that's stopped any muddled thinking then "I get by with a little help from my friends"

Dec 13th, 2006, 12:09 AM	#8 (permalink)
LMB Toon Toon.. <div><a href= Join Date: Aug 2001 Location: Up North Local Time: 10:30 PM Posts: 24,895 Offline	The new JCW S should be something special. Global Moderator

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Dec 12th, 2006, 09:15 PM	#4 (permalink)
wheyaye2 On a MINI adventure My Classifieds Join Date: Nov 2005 Location: Sabinillas, España Local Time: 09:30 PM Posts: 265 Offline	Could have put money on it. Hence why they shut up shop earlier this year - it's been a deal in the making.

Dec 12th, 2006, 11:08 PM	#6 (permalink)
stealth haggis MINI2 Master Join Date: Dec 2004 Local Time: 10:30 PM Posts: 1,773 Offline	i thought they already had

Dec 12th, 2006, 11:48 PM	#7 (permalink)
Sowellman MINI2 Regular Join Date: Oct 2006 Location: Oregon Local Time: 02:30 PM Posts: 230 Offline	Quote: Originally Posted by JWF (original) i thought they already had They've been talking for more than a year. Took a while, though, to reach an agreement.

Dec 13th, 2006, 03:21 AM	#9 (permalink)
GoodFinder MINI2 Regular Join Date: Nov 2002 Location: Austin, TX USA Local Time: 04:30 PM Posts: 119 Offline	Definitely looking forward to the new JCW S in a few years! '06 GP / '05 Corvette Z51 Coupe

Dec 13th, 2006, 06:48 AM	#10 (permalink)
wow MINI2 Senior Join Date: Apr 2003 Local Time: 11:30 PM Posts: 580 Offline	So does that mean the new JCW MINI will only be available in 2009? Which is perfect for me then i can get the 07 MCS and keep it for 2 years. MINI, it is a way of life.

Dec 13th, 2006, 12:54 PM	#11 (permalink)
Olly. Overboosting..... Join Date: Sep 2003 Local Time: 10:30 PM Posts: 3,492 Offline	Quote: Originally Posted by wow (original) So does that mean the new JCW MINI will only be available in 2009? Which is perfect for me then i can get the 07 MCS and keep it for 2 years. The works is meant to be out around 2008.

Dec 13th, 2006, 12:59 PM	#12 (permalink)
Root Ginger Amiga 500 to PS3 20 Years Join Date: Jul 2001 Location: Slough, Berkshire Local Time: 10:30 PM Posts: 4,673 Offline	There's nothing official on any of BMW's websites yet about this. It was acceptable in the 80's

Dec 13th, 2006, 02:09 PM	#13 (permalink)
The Red Baron Oh good grief! My Classifieds Join Date: Jun 2005 Location: Legoland Local Time: 10:30 PM Posts: 5,079 Offline	I don't think that piece of news should come as no suprise to anyone. You only have to look at the new model with everything being MINI and the lack of outside suppliers i.e. no Harmon Kardom Hi-fi option, no Recaro seat option. 2-3 AUG http://www.miniadventureworld.com

Dec 13th, 2006, 02:57 PM	#14 (permalink)
Bhozar Overly excited!! My Classifieds Join Date: Aug 2006 Location: Worcestershire Local Time: 10:30 PM Posts: 1,231 Offline	The JCW seats are Recaro for the R56.

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Dec 13th, 2006, 02:57 PM	#15 (permalink)
Root Ginger Amiga 500 to PS3 20 Years Join Date: Jul 2001 Location: Slough, Berkshire Local Time: 10:30 PM Posts: 4,673 Offline	Quote: Originally Posted by chrisandjax (original) I don't think that piece of news should come as no suprise to anyone. You only have to look at the new model with everything being MINI and the lack of outside suppliers i.e. no Harmon Kardom Hi-fi option, no Recaro seat option. Are the new Works seats not Recaro's? The standard seats on the old MINI's were also Recaro's. If you look under the seats you will see the little Recaro tag hanging down from the middle of the seat. I would expect the R56 to be the same. It was acceptable in the 80's

Dec 13th, 2006, 03:04 PM	#16 (permalink)
Root Ginger Amiga 500 to PS3 20 Years Join Date: Jul 2001 Location: Slough, Berkshire Local Time: 10:30 PM Posts: 4,673 Offline	I see BMW buying JCW as a shrewd move. Stops them offering tuning for other vehicles, another company poaching them and will forever cement the JCW - MINI relationship. As I see it BMW are just protecting their asset. Do people really see this as a bad thing? It was acceptable in the 80's

Dec 13th, 2006, 05:03 PM	#17 (permalink)
cct1 MINI2 Regular Join Date: Jul 2004 Location: Wisconsin Local Time: 04:30 PM Posts: 337 Offline	Quote: Originally Posted by Root Ginger (original) I see BMW buying JCW as a shrewd move. Stops them offering tuning for other vehicles, another company poaching them and will forever cement the JCW - MINI relationship. As I see it BMW are just protecting their asset. Do people really see this as a bad thing? Personally I'm not so keen on it, although I understand why it's being done, and don't blame BMW for it at all. However, JCW used to mean an aftermarket conversion; it was something off the beaten path--it wasn't production. Now, with the JCW as a factory option and taking it further, being taken over by BMW, it's mainstream; it's now a glorfified production model, and I think something gets lost in the process. Some of the mystique and nostalgia are missing now. If I was buying an R56, I'd go the JCW route, but I prefer the old setup. And there is no guarantee that BMW is going to do something extraordinary with the JCW, although hopefully it will. Time will tell. But if they don't do something fairly extraordinary, it's going to dilute the JCW marquee.

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