[Citro]

Hi, guys.

I've just made this from zero...





I believe it could be an official publicity... and a good one!

What do you think?

[Mini Mania]

The intent is great! And while I have now owned six of the BMW MINIs and think driving them daily is one of the best thing I can do: I have to say I take exception to BMW taking credit for the creations of Issigonis!

[AprilWhine]

Very good!

[Mejy Poo]

Hmm....

That made me feel a bit, well errrr

That last bit is WRONG

[Citro]

Mejy Poo, what's wrong with the last bit? I did not get it...
I must say I was hoping for more answers, as in my home country, the opinions were unanimous... and very favorable.

[AprilWhine]

IMO, the last bit should go. In the US, it would conjure images of a slave wet nurse. I believe that isn't what you meant with the image but you have to take it in historical context.

[Woody'sCooper]

Looks great i think, without reading too deep into any potential ambiguities

[Citro]

Quote: Originally Posted by AprilWhine (original)

IMO, the last bit should go. In the US, it would conjure images of a slave wet nurse. I believe that isn't what you meant with the image but you have to take it in historical context.

I assume I may not know much about american history, but the message, for me, is quite simple to understand...
As it is seems it is not that way for everybody, I'll try to explain what I meant with the "campaign".

Point number one - Racism exists

Point number two - That image was taken from an United Colors Of Benetton publicity. I've just substituted the MINI logo with the Benetton one,

Point number three - The car colors combinations were not randomly chosen. I've tried to mix "black"; "white"; "yellow"; and "red skins", as they're the most common colors associated to people's skin tone.

Point number four - It is also a known fact that MINI publicity stands out for its creativity, and sometimes, for the "messages" it tries to pass out onto the public.

Point number five - I could have used the word Stop on the phrase "Let's Minimize racism", but I preferred to use MINImize, as it uses MINI in the word.

Point number six - In the "controversial" picture, all I see is a Black woman breastfeeding a white baby, plain simple, no other second or third interpretations.

However, I did make a search about that particular campaign, and this is what I've found:

"The ‘Handcuffs’ and “Breastfeeding” posters set out to develop a sense of common humanity that transcends skin colour. Not all were convinced about the wisdom of the campaign however. Some critics were concerned that the Breastfeeding poster in particular renewed the historical sense systemic abuse in the Americas in which slaves were required to breastfeed the children of white owners. Despite the criticism the Breastfeeding poster won awards in France (Cannes) and Italy."

This being stated, I guess it’s all a matter of “purity”...

P.S. – I used the Benetton image, but a similar one would do for the purpose.

[brett]

it has boobs!! so its a Yes great work from me!!

Looks great. and I love the Mini Classic in it

[NeuroBeaker]

If you look back far enough in history, you're bound to find most modern images objectionable in some sort of context or other. Sometimes, I think you just have to ask how the image was intended in it's modern context.

For what it's worth, I liked it. The final image was unexpected, but quite nice - certainly not offensive in my view.

All the best,
Andrew.

[Morro]

Such bad taste that you could do well marketing colourful sweaters a few years ago.

[Citro]

Quote: Originally Posted by Morro (original)

Such bad taste that you could do well marketing colourful sweaters a few years ago.

Now... ain't that a good comment!
Please... feel free to present a better one... I guess I'll just stick with my colored t-shirt (It's still a big leap for the sweaters market, and modesty is my middle name) collection, hoping to deceive a few more good men.

Hurray for all the illuminated minds out there!

Cheers!