MINI Sets Worldwide Sales Record in 2011

[mab01uk]

Last week it was MINI USA announcing record sales. This week BMW Group global is doing this same. 2011 was the best year on record for BMW Group and the three automotive brands, BMW, MINI and Rolls Royce. MINI in particular had a great year as it diversified its product portfolio and brought a new factory online with the Countryman.

Official Release: The MINI brand can also look back on its best year ever. Global sales climbed to a record 285,060 vehicles in 2011 (+21.7%; prev. yr. 234,175). It finished on a strong note in December with 29,467 vehicles sold (+16.2%; prev. yr. 25,359).

The brand’s positive annual result was bolstered by the MINI Countryman, which totalled 89.036 deliveries in its first full year of sales. Further momentum is expected in 2012 with the new additions to the MINI family: the MINI Coupé and the MINI Roadster. The U.S. remains the largest market for MINI, with 57,511 cars sold last year, followed by the U.K. with 50,428).

MotoringFile Archive MINI Sets Worldwide Sales Record in 2011

[RobbieA]

Interesting figures and very much against the trend I would imagine. Mini does offer unique individuality and a quality product at price below the base line of Audi BMW etc.
I don't think there is any other manufacturer doing this right now.

[davidmiller]

The cars are every little thing a person could ask for. I decided, after a ton of research, that I needed an auto from the manufacturer. As I am in Houston, I looked for car dealerships near me. I found Momentum BMW. It helped me get anything that I wanted in a brand new car. At Momentum you will get the very best car ever!

[craig71u]

Great car = great sales , simple as that!

[JohnnyC]

Quote: Originally Posted by davidmiller (original)

The cars are every little thing a person could ask for.

Does nobody care about reliability anymore?

[tomjjlcu]

Quote: Originally Posted by craig71u (original)

Great car = great sales , simple as that!

Small has unique individuality and quality products at cost underneath the base type of Audi BMW etc.

I do not think there's every other manufacturer carrying this out at this time.

[jasonblitz]

MINI cooper is one of the finest moters in the world it is so portable to handle and yet reliable.

[SteveBrad]

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