Yup, ol' Eddie has been spreadin' the charm.
What I think will be fun to observe is this. Now, I think each dealership can make its own decisions here but consider this picture: under the tent, all the eastern region sales managers, etc. are sitting, spilling mustard on their shirts. Amongst them are various MINIUSA execs showing their obvious support for this gathering of fools we call MOT. The idiot on the stage (me) starts doing door prizes and thanks profusely those patrons among which are Mini of Peabody, Herbie Chambers, Keeler, etc. Eyes turn to the Sales Manager from the much-self-vaunted MINI of, say, Pennington. "wonder what they donated?" Then eyes turn to the famed MINI of, say, Peachtree. "shoot, if little ol' Keeler can do that, what'll the good ol' boys be planning"
And soon there is silence. Please do not misunderstand. The goal of MOT is fun and enjoyment, not booty. But from a psych/sociology pov, I just find it interesting to see if the usual dealer-to-dealer competitiveness can stretch over even to this kind of event. My bet is that those who chose not to respond to Ed's letters this year will say, "Hey, next year, I'm donating.................(insert ultra-bling prize here)." Just guessing.
Obviously, we are really grateful to our patrons and urge all to buy from them when in the marketplace.