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MINI Might Only Sell Electric Vehicles in the US

2349 Views 3 Replies 4 Participants Last post by  Tigger Eeyore & Roo


The MINI brand we know and love today in the U.S. might not be the same in a few years.

The British automaker is currently planning to launch an all-electric MINI model in 2019, and it could mark the start of a significant change for the brand. According to Peter Schwarzenbauer,BMW board member and MINI’s boss, parent company BMW is looking into making MINI all-electric in the U.S. That means MINI would strictly target urban consumers looking for a compact, all-electric method of transportation similar to what Daimler is doing with Smart.

Currently, BMW is talking to automakers all around the world on the possibility of partnering up and finding a way to reduce the cost of developing electric powertrains for compact cars. Schwarzenbauer acknowledged fitting batteries with sufficient range into a smaller vehicle is a challenge.

In the U.S., overall demand for compact and subcompact cars has given way to the growing popularity of crossovers and SUVs. And since larger vehicles doesn’t exactly fit MINI’s profile, Schwarzenbauer said pointing MINI 'in the direction of the electric urban mobility company,' is a good way for MINI to build the brand in the U.S.
Read more about the MINI Might Only Sell Electric Vehicles in the US at AutoGuide.com.
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It kind of makes sense with fuel costing basically nothing in America

People over there have no reason to buy a small car for fuel efficiency. Americans are probably buying for the go cart feel / city use which electric would provide in spades::wink::
It kind of makes sense with fuel costing basically nothing in America

People over there have no reason to buy a small car for fuel efficiency. Americans are probably buying for the go cart feel / city use which electric would provide in spades::wink::
just more brexit threats i expect. and going by the rest of their new products it will work until the warranty runs out lol
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What on Earth has this got to do with Brexit?!

I hadn't thought of the affect that the shift towards SUV's and their like would be having on the sales of MINI's in the US. At least BMW aren't considering stretching the brand to cover full size SUV's and pick up trucks (and that surprises me!).
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